Specialist - Social Media Marketing
Social Media & Digital Engagement :
- Contribute to a cohesive social media strategy that reflects our voice, brand values, and thought leadership in the data management and AI ecosystem.
- Plan and manage a content calendar for platforms like LinkedIn, Twitter (X), and Instagram.
- Create engaging content posts, threads, videos, carousels that builds audience trust and fosters meaningful engagement.
- Track performance analytics and help refine strategy based on insights.
Influencer & Thought Leader Collaborations :
Research and connect with tech influencers, podcast hosts, and LinkedIn thought leaders to boost organic reach.Support co-marketing opportunities guest features, interviews, webinarsand maintain relationships with key industry voices.Measure the effectiveness of influencer activities to drive awareness and engagement.Affiliate & Partner Marketing :
Assist in building and managing an affiliate and partnership program designed to extend our market reach.Collaborate with internal and external teams to support lead generation and campaign execution.Analyze performance data to help refine program success metrics.What You Bring :
A passion for content creation, digital storytelling, and community buildingCuriosity and a willingness to experiment with new growth tacticsStrong communication and copywriting skills tailored to B2B audiencesFamiliarity with social media tools and performance metricsAn eye for detail, an appetite to learn, and a mindset geared toward collaborationInterest in data, AI, and enterprise technology is a plus(ref : iimjobs.com)