Analytix Business Solutions - Paid Media Manager

Responsibilities :

• Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting / display platforms.
• Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets.
• Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation.
• Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.
• Set up and maintain conversion tracking, attribution, and reporting dashboards.
• Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.

Qualifications :

(ref : iimjobs.com)