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SocialPilot Technologies - Senior SEO Role

SocialPilot Technologies - Senior SEO Role

Social PilotGujarat, India
17 days ago
Job description

Leading the entire SEO initiatives and strategies for SocialPilot.

  • The primary goal for this position is to maximize organic search traffic for our website by improving the SERP rank of relevant keywords
  • Developing & executing SocialPilots SEO strategy & building roadmaps to drive sustainable organic growth
  • Owning the process creation & deliverables, including (but not limited to) : Keyword Research & Structuring, On-Page & Off-Page Content Optimizations, Technical Audits, Backlinking, etc.
  • Creating meaningful reports in collaboration with the marketing operations team, to accurately measure the impact of SEO activities against defined OKRs
  • Must think outside the box for the backlinking initiatives and be creative in it.
  • Managing effective communication with leadership on progress to ensure the best possible strategy is being implemented to hit KPIs
  • Working closely with the content team to help define the content strategy / calendar based on identified SEO opportunities
  • Working closely with the web development team to ensure the implementation of tech SEO best practices and maintain an ideal site architecture for maximum SEO benefits
  • Required to stay on top of SEO trends, algorithm updates and changes to the search landscape, to drive continued innovations and implementation of SEO best practices and strategies.
  • Building a strong team of self-motivated SEO experts to help scale our organic efforts.

What are you like :

  • 7+years' experience working specifically in SEO
  • Should NOT live in just an Ahrefs or SEO tool, but understand the business objective and goal.
  • Having a good understanding of user intent and its alignment with content quality.
  • Experience in planning, implementing and reporting a revenue-led SEO strategy (SaaS experience is an added advantage)
  • Experience working with a content team in an SEO capacity - ideally in a high-growth company, focused on creating and implementing content strategies
  • Proficient in using tools, including (not limited to) Google Analytics, Google Search Console, Google Tag Manager, Ahrefs / Semrush, and Hubspot (or other marketing automation tools).
  • Solid understanding of marketing fundamentals to consistently identify & run experiments on improving conversion rates across different parts of the funnel
  • Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities and manage complex projects
  • (ref : iimjobs.com)

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