Search Engine Marketing Specialist

Job Summary : Performance Marketing focuses on driving specific, measurable results like

clicks, conversions, and sales. A Performance Marketing Specialist plans and optimizes

campaigns across digital channels, using data to track key metrics like ROI and CPA. They

continuously test and refine strategies to ensure campaigns meet objectives efficiently. Strong

analytical skills and digital marketing expertise are essential for success.

Key Responsibilities :

• Perform daily account management on Google Ads or other search platforms
• Understand client goals, create and execute strategies to exceed defined goals
• Provide recommendations and execute strategies for Campaign Structuring, Targeting,

Creatives, Betas and other facets of paid search in accordance with client goals for Google

channels

tracking, and other paid search initiatives.

out key areas of importance in accordance with client goals.

development efforts

growth.

subordinates.

Search (PPC)Are passionate about Search and internet marketing

persistent

knowledge to internet marketing initiatives and achieving client goals

ability to think end-to-end

JOB QUALIFICATION & SKILL SETS :

Youtube Ads and Google Analytics

environment

Skills Required

Google Ads, Web Analytics, Google Analytics