Product Marketing Specialist (Backed by Google)

Your Role :  As a  Product Marketing Specialist  at LearnTube, you will be the bridge between product, growth, and the user. You'll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You'll own the marketing funnel, craft sharp positioning,  drive adoption, and scale revenue-driving campaigns across channels.

You'll work directly with the founders to bring new features, journeys, and growth loops to life combining storytelling, data, and execution. You'll be expected to take ownership from day one and operate at the intersection of  product, growth, and GTM turning insight into impact at speed.

What You'll Do :

• Own and execute growth experiments across the entire funnel from onboarding to retention and referrals
• Run paid marketing and performance campaigns with a clear eye on ROI and CAC : LTV
• Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
• Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
• Use AI tools to scale creative production , personalize communication, and automate campaigns
• Analyze funnel and cohort data to identify drop-offs, run rapid A / B tests , and double down on what works
• Bring user insights into growth through qualitative feedback, user calls, and market research

What's In It For You

What Makes You a Great Fit :

About Us :   At LearnTube, we're on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI , we transform scattered internet content into dynamic, goal-driven courses with :

Meet the Founders :  LearnTube was founded by  Shronit Ladhani and Gargi Ruparelia , who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi's focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.

We're proud to be recognized by Google as a  Top 20 AI Startup  and are part of their  2024 Startups Accelerator : AI First Program , giving us access to cutting-edge technology, credits, and mentorship from industry leaders.

At LearnTube, we believe growth is a  team sport . We're a fast-moving, AI-first startup where :

Titles :  You'll run big bets from day one, no micromanagement.

Perfection :  We'd rather test, learn, and iterate in days than polish in quarters.

If you thrive in  ambiguity, speed, and problem-solving , you'll fit right in.

Skills Required

Paid Marketing