PPC Specialist

Description :

• Plan, create, and manage PPC campaigns, primarily on Google Ads.
• Monitor and optimize campaigns to improve key performance metrics.
• Handle budgets and ensure efficient allocation for maximum ROI.
• Conduct A / B testing for ad creatives and landing pages to enhance performance.
• Leverage tools like Google Analytics to analyze and report campaign performance.
• Create audience-targeted ads and execute segmentation strategies.
• Ensure compliance with platform guidelines and implement best practices.

Required Skills :

(ref : iimjobs.com)