Marketing Manager - Automotive - Dandenong South - Australian Head Office
Good People HR Pty LtdAU30+ days ago
Job descriptionDevelop a marketing strategy that aligns with and enhances the business unit’s overall strategy and business objectives Develop a winning business plan (including budget) to increase sales and market share by leveraging market insight and foresight Ensure an effective go-to-market strategy, including brand building and product launches Continue to drive a results- and metrics-oriented approach to marketing within the unit Develop the organization’s capabilities ((ie move from 4P to7P) in o market requirements o market plans o product / solution positioning o competitive intelligence o segmentation o pricing o lead generation Develop processes and disciplined approach to be used as company standard for data and information collection Define user market research or stories to execute the project and develop the final solution Define and set the standard for Our Client's Pro Retail shops globally and work with Thai andInternational subsidiaries, including POS systems, displays, layout, and product mix 3. Roll out the solution Implement marketing strategy Monitor, review and report on all marketing activity and results Initiate and manage to completion marketing projects and initiatives Work with business units, product and solutions teams and other stakeholders to launch new products and solutions – these may include existing product enhancements Educate and communicate to market on product and solution and brand positioning Develop marketing documentation and implementation of Our Client's Pro Shop brand, product mix, systems and POS processes and standards with Thai and International subsidiaries Develop and maintain cohesive marketing roadmap for corporate and align with regional requirements Support leadership team to develop clear and effective written marketing proposals for winning over current and prospective customers, Tenders and prospective partnerships, mergers and acquisitions Works with Sales and Customer Service Team to develop short and long term solutions to increase sales Supplies management with oral and written reports on customer needs, problems, interests, competitors, and potential for new products and services. Keeps abreast of product applications, technical services, competitor activities, through the reading of pertinent literature and consulting with global sales teams Create marketing presentations Liaise with media and advertising Serve as a marketing “coach” to the leadership team A Key Indicator is to increase sales and market share in all markets and segments that the company participates – including a return on investment metric Growth in brand awareness in depth, premium segment and brand value Manage self and assigned resources to achieve assigned Key Performance Indicators in order to achieve the company’s corporate goals as set out in the company business plan Deliver marketing plans within agreed budget To be self motivated and disciplined. Lead and motivate direct reports and multi-disciplinary remote teams with people from different cultures, time zones and language skills Contribute to strategy development as part of the management team Provide general management support for the development, improvement and implementation of company policies, procedures and goals To work in the best interest of the company at all times Adhere to Our Client's (Australia) Employee Manual and Code of Conduct To provide the company with prominent acknowledgement and display of appropriate Our Client's (Australia) logos wherever possible Bachelor's degree in Marketing, Business, Engineering or equivalent practical experience Minimum 7 years of experience in marketing and sales in B2B or B2C (retail) inPreferred qualifications MBA or Higher Degree or equivalent practical experience Experience in marketing for one or more of the following : vehicle accessory, automotive, aftermarket, technically complex goods and services Have delivered corporate marketing strategy from concept to implementation (end to end) in digital and off-line channels, preferably in international setting Setup and execute flagship showroom and retail Excellent written and verbal communication skills Demonstrates passion for premium products and solutions A proven track record of designing winning business plans Deep industry experience, with relationships to thought leaders at both supplier and customer organizations Commercialization experience with a focus on building market awareness, go-to-market strategy and execution An ability to synthesize complex issues and communicate into simple messages Hands-on experience developing and deploying processes, tools, and metrics to drive marketing accountability, transparency, and results A best practices mentality and ability to incorporate best practices into the marketing organization Business and financial acumen flexibility Ability to work in a team, outstanding stakeholder management Flexible, open and comfortable working with a broad range of people across teams and cultures, including remote teams Excellent communication skills Demonstrated understanding and appreciation of our client’s business model Self-starter with plenty of initiative and drive Strong and meticulous attention to detail Role is based primarily in Melbourne Australia Must be able to read and write in English as mother tongue Ability to converse in second or third languages advantageous This role requires significant out-of-hours work and flexible work arrangements and locations This role requires travel in Australia and Internationally Must have current and valid International driver’s licence with no disqualifications.
Marketing Manager - Automotive - Dandenong South - Australian Head Office
Marketing Manager - Automotive
POSITION OBJECTIVE
Under the general direction of the COO the objective of this position is to take a leadership role in managing the market requirements, product & solution positioning, competitive intelligence, segmentation, pricing, lead generation, product launches, marketing programs, advertising, and events, of our client in the Automotive industry. Their vision is to be recognised as a global brand in high quality premium products and solutions for Logistics and Recreational sectors.
A critical component of the Marketing Manager role will be to partner with the CEO, COO, Country Managers and Sales Managers to develop a winning business strategy that accounts for current and future market conditions to grow market share.
KEY RESPONSIBILITIES
1. Understand needs and requirements
- Work with senior management and subsidiaries and business units to understand their objectives and goals
- Understand the competitive landscape and how others have approached similar problems
- Familiarise with existing product and service offering and identify market gaps for new opportunities
- Manage and conduct market research to determine market requirements for existing and future productsinformation
- Understand the needs, challenges and expectations of end users
- Audit and report regularly on the as-is marketing, advertising, promotions and brand building activities for the company and its subsidiaries
- Contribute to Business Canvas development for new products and solutions for each market
- Identify opportunities for marketing improvements to increase sales and market share through the B2B, B2C and O2O sales channels for digital and bricks and mortar (Our Client's Pro shops) retail
2. Design and develop solutions to address these needs
3. General Responsibility
4. Key Performance Indicators
5. Leadership
CORPORATE ACCOUNTABILITIES
QUALIFICATIONS
Minimum qualifications
SKILLS
SPECIFIC RESTRICTIONS / CONDITIONS
Sound like your next career move? Apply now!
Call 1300 976 168 / +61407 300 881 / or chat live now via our website : www.goodpeoplehr.com.au / jobs
This position has been filled, but openings for this type of position come up very frequently. We highly recommend to Register Your Interest below so that you will be the first to know when the next position opens up.
IMPORTANT : It is a requirement of all our jobs that you have a PR or AU / NZ Citizenship. A work visa is not sufficient as all our jobs are permanent. Please do not apply if you do not meet these requirements.
Register Interest
Create a job alert for this search
Marketing Manager • AU
Related jobs
Sales & Marketing Manager - Health & Beauty Industry - Inner CBD
Good People HR Pty LtdAU Sales & Marketing Manager - Health & Beauty Industry - Inner CBD.Seeking : Sales & Marketing Manager.Location : South Eastern Suburbs (close to Berwick).
Experience level : 5 - 10 years.Emp...Show moreLast updated: 30+ days ago
Portfolio Manager
AusgridAU Lead a high-performing team delivering capital works, maintenance, and fault response across Ausgrid’s network.Receive a Monthly Rostered Day Off (RDO) in support of work life balance!.Join us at o...Show moreLast updated: 17 days ago
Business Development Manager
Srg GlobalAU SRG Global is seeking an energetic and enthusiastic.This pivotal role will involve managing client relationships, delivering technical presentations, providing engineering advice, conducting site p...Show moreLast updated: 30+ days ago
Business Development Manager - Sydney
Higgins CoatingsAU We're seeking a highly results-driven Business Development Manager to join our expanding Sydney team.Business Development Manager - Uncapped Earning Potential | Sydney.
Join Higgins Coatings, Austra...Show moreLast updated: 25 days ago
Business Development Manager
Direct Personnel ServicesAU Australian-owned labour hire company, founded on the Gold Coast in 1995.For nearly three decades, we've delivered flexible, best-in-class staffing solutions across a range of industries - from cons...Show moreLast updated: 30+ days ago
Power Business Operations Lead
BrunelAU Based in Brisbane, this permanent position offers the opportunity to influence key business decisions, lead strategic initiatives, and contribute directly to Australia's energy transition.Ensure sm...Show moreLast updated: 30+ days ago
National Sales & Marketing Manager
COMING SOON!AU Coming Soon! – Australian manufacturing success story seeks an accomplished leader to drive national sales and marketing.
This high-impact role offers scope, growth and the chance to shape a perform...Show moreLast updated: 29 days ago
Manager, Digital Marketing, AUNZ | 13 Months Contract
lululemonAU Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well.We owe our success...Show moreLast updated: 30+ days ago
Marketing Manager
Brook RecruitmentAU Shape the future of sustainable building.As Marketing Manager, you will be.You will shape brand positioning, lead campaigns that generate demand, and ensure every initiative delivers measurable imp...Show moreLast updated: 30+ days ago
Marketing Manager | Sales Manager | Account Manager | Account Coordinator roles | Expression of interest for upcoming and current roles! | South East Melbourne | Pharmaceutical, Beverage & Fo
Good People HR Pty LtdAU Marketing Manager | Sales Manager | Account Manager | Account Coordinator roles | Expression of interest for upcoming and current roles! | South East Melbourne | Pharmaceutical, Beverage & Food...Show moreLast updated: 30+ days ago
Business Development Manager - Brisbane
Higgins CoatingsAU Start the next stage in your sales career with a national leader.Higgins Coatings is Australia’s premier commercial painting contractor, proudly family-owned and operated for over 75 years.We provi...Show moreLast updated: 7 days ago
Prestige Automotive Sales Executives
Good People HR Pty LtdAU Prestige Automotive Sales Executives.First class training and career development opportunities.Generous base salary with lucrative commission structure.
Our client is one of the most innovative and ...Show moreLast updated: 30+ days ago
Engineering Development Manager | Based in Shenzhen, China
Good People HR Pty LtdAU Engineering Development Manager | Based in Shenzhen, China.Our client is a world-renowned manufacturer located in Shenzhen, China.
They collaborate with international household brands such as Electr...Show moreLast updated: 30+ days ago
BUSINESS DEVELOPMENT MANAGER - MID-MARKET AU
CyberCXAU Position Summary & Primary Objectives.Reporting to the Sales Manager – Phriendly Phishing, the Mid-Market Business Development Manager is responsible for winning new clients directly through p...Show moreLast updated: 30+ days ago
Business Development and Account Manager
Good People HR Pty LtdAU Business Development and Account Manager.Competitive salary and benefits.Work in a friendly, supportive and flexible working environment.
Our client is an innovative boutique consultancy with a team...Show moreLast updated: 30+ days ago
Business Development Manager - Conventions & Exhibitions
Adelaide Convention CentreAU We are currently seeking a Business Development Manager to join.Our Business Development Managers are the proactive force of the sales team, responsible for building and strategically managing clie...Show moreLast updated: 30+ days ago
Head of Sales & Marketing
SECAAU SECA Australia’s trusted name in pipeline technology for over 50 years, is the leading supplier of advanced equipment for cleaning, testing, inspecting, and rehabilitating pipes, sewers, and drain...Show moreLast updated: 30+ days ago
Project Manager - Melbourne|Sydney|Brisbane
GreencapAU What if you could do the kind of work the world needs?.At WSP, you can access our global scale, contribute to landmark projects and connect with the brightest minds in your field to do the best wor...Show moreLast updated: 7 days ago