Head of MarketingConfidential • Gurgaon / Gurugram
Head of Marketing
Confidential • Gurgaon / Gurugram
30+ days ago
Job descriptionOwn global pipeline generation through paid, SEO, content, ABM, and email Build full-funnel campaigns optimized for MQL, SQL, and ARR targets Set up attribution, analytics, and campaign automation using HubSpot (or equivalent) Partner with Sales to improve MQL→SQL conversion and feedback loops Hire and lead performance marketers, campaign managers, and content specialists Define and evolve Spyne's brand in U.S., EU, and India markets Lead PR for launches, funding, partnerships, and founder features Build and manage media relationships, PR agencies, and analyst networks Drive thought leadership via content, panels, podcasts, and opinion articles Grow an active dealer community through meetups, webinars, forums Launch dealer WhatsApp groups, newsletters, and ambassador programs Build India's first auto retail exhibition modeled after NADA / NIADA Turn top dealers into advocates, speakers, and brand champions Manage content calendar aligned with GTM, product, and brand goals Own presence across LinkedIn, YouTube, Twitter / X, Instagram Produce high-quality short-form content : videos, reels, case studies Track engagement, experiment with formats, and optimize for reach Define marketing OKRs and drive alignment across GTM teams Build and scale a world-class marketing org across India and the U.S. Hire top talent across product marketing, growth, content, and events Own marketing budget and drive ROI across all functions Report directly to the CEO and be part of leadership decision-making Position Spyne as the category leader in AI-powered Auto Retail Launch market education campaigns : reports, guides, state-of-industry content Build ecosystem partnerships with dealer networks and auto platforms Drive engagement with influencers, analysts, and industry associations Turn customers into evangelists via case studies, testimonials, events Build a reference engine to accelerate sales cycles Launch referral and upsell campaigns to boost retention and ACV Collaborate with CS to convert promoters into active brand assets Built and scaled full-funnel marketing engines—owning brand, product marketing, and demand generation Launched GTM for new products or markets, especially in the U.S. or other developed geographies Owned a pipeline target and delivered measurable revenue impact from marketing-led efforts Run integrated campaigns across paid, content, SEO, events, and email—and tracked attribution to the dollar Written positioning and messaging from scratch, and equipped Sales with pitch decks, one-pagers, and battlecards Built organic momentum—through campaigns, content, community, or thought leadership Created buzz and press by crafting angles journalists care about, and getting top-tier coverage without relying solely on agencies Rolled up your sleeves to get from zero to 100 engaged users in a vertical, using storytelling, hustle, and listening Built or nurtured customer communities or advocacy programs—whether it was called that or not Managed teams and agencies, but are just as comfortable writing a tweet, editing a blog, or drafting a press pitch yourself Need a large team or agency to execute the basics View marketing as 'support' rather than a revenue-driving function Believe brand = aesthetics and demand gen = paid ads Aren't hands-on with tools like HubSpot, GA4, LinkedIn Ads, Canva, etc. Struggle to switch gears between execution, strategy, and cross-functional leadership 8–12 years of marketing experience, ideally in B2B SaaS or Auto / Mobility Tech Tier 1 MBA with post MBA experience in Marketing & Branding preferred, but not necessary—execution and outcomes matter more Proven track record of owning ARR-influencing metrics, not just vanity metrics Experience across Product Marketing, Demand Gen, and Brand / Comms Prior exposure to the U.S. / EU markets, either through campaign execution or GTM ownership Strong portfolio of launches, campaigns, content, and outcomes Experience building or scaling a marketing org from early to growth stage Bonus : Experience in automotive, marketplace, or dealership ecosystem
Key Responsibilities
1.Product Marketing
- Own positioning, messaging, and value propositions across product lines
- Lead product launches and GTM in partnership with Product and Sales
- Create persona-driven collateral : decks, one-pagers, use cases, and battlecards
- Conduct competitor benchmarking and win / loss analysis
- Drive in-product comms and feature adoption strategies
2.Demand Generation
3.Brand, PR & Communications
4.Community Building (India Focus)
5.Content & Social Media
6.Marketing Strategy & Leadership
7.Category Creation & Education
8.Customer Marketing
Ideal Candidate
You're a great fit if you've…
You're Likely not a fit If You…
Preferred background :
Skills Required
Product Marketing, Demand Generation, Hubspot, Campaign Management, community building
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Head Of Marketing • Gurgaon / Gurugram
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