Performance Marketing Head

Role Description :

As a Digital Campaign Performance Marketing Specialist, you will be responsible for overseeing the various performance marketing initiatives across multiple business verticals of the organization. These campaigns will be spread across different channels and platforms including Google, Meta, Affiliates, MMPs, DMPs etc.. Your primary responsibility will be delivering campaign goals, maximizing campaign efficiency, optimizing key performance indicators (KPIs), and driving results through data analysis, insights, and strategic recommendations. You will work closely with cross-functional teams to ensure campaigns align with business objectives and deliver impactful results. Leading a team of Performance Marketing Managers, you should be strong with numbers and be detail oriented to drive maximum outputs in a dynamic environment.

Key Responsibilities :

• Campaign Development and Optimization :
• Monitor and analyse the performance of digital campaigns, including but not limited to Google adwords, PMAX, Meta lead gen, Retargeting, display advertising, email marketing, and other digital channels like Programmatic media, Affiliates etc.
• Identify opportunities for campaign improvement, targeting, and audience segmentation based on data insights.
• Implement optimization techniques to enhance campaign performance and ROI.
• Monitor test results and recommend improvements based on data outcomes.
• Set up Conversion Tracking and Goal Measurement.
• Data Management, Analytics and Reporting :
• Collect, organize, and analyse campaign data to provide clear and actionable insights
• Ability to manage, analyse and discuss data to the business team for trends and business growth
• Develop regular reports and dashboards to communicate campaign performance to management and other team members
• Use analytics tools and platforms to track campaign metrics and key performance indicators (KPIs)
• Managing Budgets :
• Assist in managing digital marketing budgets, ensuring optimal allocation of funds across different campaigns and channels.
• Monitor budget spend and make recommendations for adjustments as needed to optimize performance
• Competition Monitoring : Conduct regular competitor analysis to benchmark campaign performance and identify areas of improvement.
• Stay abreast of industry trends, new technologies, and best practices in digital & performance marketing and campaign performance management.

Job Specification :

Education :

Skills Required

Problem Solving, a / b testing, Team Leadership, Google Analytics