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Director / Head - Marketing

ConfidentialGurugram, Gurgaon / Gurugram, India

8 days ago

Job description

Company Description

Nitro Commerce is a Series A adtech startup founded in 2023 by an experienced team from Wigzo, a pioneering martech company that was successfully acquired by Shiprocket, marking a significant cash exit. The company is led by Umair Mohammed, a well-known figure in the martech space and founder of Wigzo, who brings deep expertise in ecommerce and marketing technology innovation. Nitro Commerce specializes in delivering in-market identified audiences targeted contextually with the most relevant creative, driving conversions directly on the brand's own website within the same or multiple sessions

Roles & Responsibilities

Strategic Leadership :

Develop and execute a comprehensive marketing strategy that aligns with the company&aposs business goals and objectives
Define the brand&aposs unique value proposition and ensure it is consistently communicated across all channels.

Go-to-Market (GTM) & Product Marketing :

Lead the GTM strategy for new product launches, features, and platform updates.

Develop compelling messaging and positioning for our MarTech / AdTech solutions.

Partner with the product and sales teams to ensure marketing efforts support product adoption and revenue targets

Demand Generation & Growth :

Oversee all demand generation activities, including performance marketing, content marketing, SEO / SEM, email marketing, and social media

Implement and optimize marketing automation and CRM systems to improve lead nurturing and sales hand-offs

Brand & Communications :

Build and strengthen the company&aposs brand presence through public relations, industry events, and thought leadership.

Oversee the creation of high-quality content, such as blog posts, articles, webinars, and podcasts.

Manage the company&aposs social media strategy to engage with the AdTech community and build a strong following.

Team Leadership & Development

Recruit, mentor, and manage a team of marketing professionals.

Foster a culture of collaboration, creativity, and continuous improvement.

Provide regular feedback and professional development opportunities to team members.

Qualifications

6+ Years of relevant experience in spearheading entire Marketing department

Prior experience in B2B / MarTech / AdTech is must

Strong organizational skills and attention to detail

Ability to manage multiple tasks and prioritize effectively in a fast-paced environment

Proactive, self-starter with a strong work ethic and a desire to learn

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Skills Required

Performance Marketing, Social Media, Content Marketing, ADTECH, Crm Systems, GTM Strategy, Public Relations, Email Marketing, Marketing Automation, Marketing Strategy, Sem, Seo

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Marketing • Gurugram, Gurgaon / Gurugram, India