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Anton Paar - Product Marketing Specialist

Anton Paar - Product Marketing Specialist

Anton Paar India Pvt. Ltd.Gurugram, India
30+ days ago
Job description

About the Company

Anton Paar India is a subsidiary of Anton Paar, a global technology leader in laboratory and process measurement solutions.

With a strong focus on innovation, precision, and customer-centricity, Anton Paar empowers its employees with a culture of collaboration and excellence.

About the Role

We are seeking a strategic Product Marketing Specialist to drive our go-to-market strategy, product positioning, and campaign execution.

This role requires a professional with proven experience in B2B marketing, ideally in technology or manufacturing, who can translate complex technical solutions into impactful, customer-focused messaging that drives engagement and sales.

Key Responsibilities

  • Develop and execute product launch and go-to-market strategies.
  • Create and deliver compelling value propositions, product positioning, and messaging.
  • Conduct competitive analysis, customer insights, and market research to inform strategies.
  • Collaborate with sales, product management, and content teams for aligned execution.
  • Support demand generation programs and track campaign performance metrics.
  • Manage product lifecycle marketing, including updates, enhancements, and new releases.
  • Deliver impactful marketing collateral such as brochures, case studies, whitepapers, and presentations.
  • Train and enable the sales team with tools, messaging, and competitive positioning.
  • Measure ROI of marketing initiatives and provide actionable insights for improvement.

Key Result Areas (KRA)

  • Successful and timely execution of product launches.
  • Increased market awareness and brand visibility for targeted products.
  • Growth in lead generation and conversion through campaigns.
  • Enhanced sales enablement and alignment with sales targets.
  • Effective positioning against competitors in the market.
  • Measurable improvements in customer engagement and campaign Bachelor's degree in Marketing, Business, or related field.
  • MBA or equivalent post-graduate qualification is a plus.

    • Skillset Required

  • Strong B2B product marketing experience (preferably in tech / manufacturing).
  • Proven expertise in product lifecycle marketing and GTM execution.
  • Proficiency in marketing automation tools, CRM, and analytics platforms.
  • Strong communication and presentation skills.
  • Ability to create impactful marketing content and messaging.
  • Analytical mindset with ability to derive insights from data

    • (ref : iimjobs.com)

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