Retention Marketing Specialist

Company Overview

Sesa Care Pvt. Ltd. is a leading Indian manufacturer and exporter of Ayurvedic hair and wellness products. We combine the science of Ayurveda with modern, best-in-class practices to create authentic, effective, and affordable products. With a strong D2C presence, we are scaling aggressively and are looking for talent that can help us build a best-in-class consumer experience across our website and retention platforms.

Position Overview

We are seeking a CRM & Website Manager who will own customer lifecycle management and website performance. The role requires strong expertise in the Shopify ecosystem, retention / CRM platforms (KwikEngage, WebEngage, MoEngage, Klaviyo, etc.), customer segmentation, analytics, and website operations.

This is a highly data-driven role focused on improving repeat purchases, LTV, customer experience, and conversion rates through sharp insights and execution. The ideal candidate should also bring a creative knack to drive engaging customer communications and collaborate closely with design teams for campaign content.

Key Responsibilities

CRM & Retention Marketing

• Own customer segmentation, lifecycle journey design, and campaign execution across WhatsApp, email, and SMS.
• Drive repeat purchase, subscription models, loyalty, and referral programs.
• Analyze customer behavior, cohorts, and churn patterns to build effective retention strategies.
• Work on KwikEngage (checkout and CRM partner) and other CRM tools to drive seamless checkout and personalized experiences.
• Create and automate customer engagement flows such as order confirmations, cart reminders, product queries, and post-purchase follow-ups.
• Collaborate with designers and contribute creatively to messaging, campaign copy, and content direction for retention marketing.

Website & Shopify Management

Analytics & Insights

Cross-Functional Collaboration

Qualifications & Experience

Desirable Attributes

Skills Required

Power Bi, Shopify