Progenesis - Specialist - Marketing

Key Responsibilities :

• Identify and evaluate Below The Line (BTL) activation opportunities in and around Progenesis centers to drive local engagement.
• Research, select, and liaise with vendors for offline marketing campaigns; negotiate pricing to maximize budget efficiency.
• Manage end-to-end offline campaign execution, ensuring timely delivery and quality standards.
• Coordinate the design, production, and installation of branding materials including hoardings, flyers, signage, and space branding at clinics.
• Oversee the installation process of branding materials ensuring brand guidelines and visibility standards are met.
• Plan, coordinate, and execute events, workshops, and promotional activities to engage the target audience.
• Collaborate with the marketing team to align offline activities with overall brand strategy and marketing goals.
• Organize and manage monthly marketing campaigns for fertility camps and other outreach programs.
• Monitor and report on the effectiveness and ROI of offline marketing activities to stakeholders.
• Ensure compliance with all local regulations and guidelines related to marketing and advertising.

Required Skills and Qualifications :

(ref : iimjobs.com)