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Assistant General Manager

Assistant General Manager

Kerovit - A Kajaria CompanyAhmedabad, India
24 days ago
Job description

Job Title : AGM-Sales

Department : Sales & Marketing

Company : Kajaria Bathware Pvt. Ltd.

Location : Ahmedabad, Gujarat

Position Overview

The State Head – AGM will be responsible for leading the bathware business across Gujarat. The role involves strategizing, planning, and executing sales initiatives to drive revenue growth, expand market share, build strong dealer / distributor networks, and ensure brand visibility in the region.

Key Responsibilities

Sales & Business Development

  • Develop and implement strategic sales plans to achieve business targets for bathware products across Gujarat.
  • Identify new business opportunities, markets, and customer segments.
  • Ensure monthly, quarterly, and annual sales targets are met / exceeded.

Channel Management

  • Build, manage, and strengthen relationships with dealers, distributors, retailers, and channel partners.
  • Ensure proper appointment of channel partners and drive ROI from each partner.
  • Monitor channel performance and take corrective actions as needed.
  • Team Leadership

  • Lead and manage a team of Area Sales Managers (ASMs), Sales Officers, and front-line sales staff.
  • Provide training, mentoring, and performance feedback to ensure high productivity.
  • Drive field discipline and structured reporting.
  • Market Intelligence & Brand Promotion

  • Track competitor activities, pricing, and product positioning.
  • Work closely with the marketing team to execute ATL / BTL activities.
  • Ensure strong in-market visibility and brand recall across retail touchpoints.
  • Operations & Reporting

  • Prepare and present regular reports on sales performance, market feedback, and competitor analysis.
  • Coordinate with supply chain, logistics, and service teams to ensure smooth operations.
  • Monitor receivables and ensure timely collection of dues.
  • Key Requirements

  • Education : MBA (preferred).
  • Experience : Minimum 10-15 years of sales experience in sanitaryware, bath fittings, tiles, or building material industry , with at least 3-5 years in a leadership role.
  • Location Expertise : Strong understanding of the Gujarat market with prior experience in Ahmedabad preferred.
  • Skills :
  • Strong leadership and people management skills
  • Excellent communication and negotiation abilities
  • Strategic thinking and result orientation
  • Dealer / distributor network handling
  • Knowledge of bathware / sanitaryware product lines
  • Key KPIs

  • Achievement of sales targets
  • Dealer / distributor expansion and engagement
  • Market share growth
  • Team productivity
  • Collections and credit control
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    General Manager • Ahmedabad, India

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