Achievement of Budgeted Targets
- Meet sales, growth, brand-wise, and profit targets as per budget.
- Achieve product mix, market share, and timely sales forecasts.
- Improve low-performing territories through strategic fieldwork.
- Maintain business hygiene : minimize expiries, returns, cheque bounces; ensure timely stock liquidation.
- Ensure compliance with company policies and SOPs.
Team Building / Leadership
Train, coach, and mentor field teams; manage induction and performance.Align sales and marketing for cohesive team productivity.Ensure 100% field staff deployment and support internal promotions.Effective Implementation
Achieve KPIs : doctor calls, MCR, KOL coverage, YPM, etc.Ensure execution of marketing and sales strategies.Monitor competition and adapt strategies accordingly.Provide field insights and feedback to leadership and marketing teams.Customer / KOL Management
Implement KOL engagement strategies.Maximize ROI through regular team and personal KOL visits.Product Management / Development
Grow 2nd line brands and drive high market share.Lead successful new product launches.Uphold company image and professionalism in the market.Skills Required
Territory Management, Team Leadership