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Performance Marketing (Marketplace)

Performance Marketing (Marketplace)

Ultimate YouKolkata, IN
18 hours ago
Job description

Performance Marketing (Marketplace)

About Us

Ultimate You is a fast-growing D2C wellness brand, rooted in clean nutrition and natural health supplements. We offer a curated range of plant-based and functional products — no artificial additives, just pure, science-backed wellness. Our mission is to make daily nutrition simple, effective, and truly nourishing.

Role Summary

We are looking for a highly analytical and performance-driven marketing expert to accelerate growth across leading marketplaces and quick commerce platforms. You will own end-to-end performance strategy and execution across platforms like Amazon, Flipkart, Nykaa, Tata 1mg, Blinkit, Zepto, and more — optimizing for ROI, speed, and scale.

Key Responsibilities

  • Lead performance marketing across marketplaces (Amazon, Flipkart, Nykaa, 1mg) and quick commerce platforms (Zepto, Blinkit, Instamart, etc.)
  • Own media planning, execution, and reporting for Sponsored Ads, DSP, PPC, and brand campaigns.
  • Perform in-depth keyword analysis , bid optimization, and competitor benchmarking.
  • Monitor and improve ACoS, ROAS, CTR , and other relevant metrics daily.
  • Troubleshoot account / policy issues with platforms and proactively resolve disruptions.
  • Run continuous A / B testing on creative, placements, and landing experiences.
  • Create and maintain dynamic performance dashboards via Power BI, Google Sheets, or other tools.
  • Collaborate with product, creative, and operations teams to align marketing with business goals.
  • Stay updated on the latest trends and innovations in e-commerce and q-commerce advertising.

Core Competencies

  • Marketplace Advertising Mastery : Hands-on with Amazon Advertising Console, Flipkart Ads, Nykaa Seller Hub, 1MG Ads, etc.
  • Quick Commerce Acumen : Familiar with paid visibility, banner placements, and keyword bidding on platforms like Zepto & Blinkit.
  • Health & Wellness Familiarity : Prior experience in the supplements or natural food category is a strong plus.
  • Data-Driven Optimization : Advanced command of performance metrics and analytics tools (Helium10, SellerApp, Google Analytics, etc.).
  • Budget Ownership : Ability to plan, allocate, and manage 6-figure monthly ad spends efficiently.
  • Technical Fluency : Proficient in ad tech platforms like Jungle Scout, Sellerboard, DataHawk, Power BI.
  • Global Exposure : Managing Amazon marketplaces in the US, UK, EU, UAE.
  • Qualifications

  • 3+ years of hands-on experience in performance marketing on e-commerce / marketplace platforms.
  • Demonstrated success managing ad campaigns with high ROI across multiple platforms.
  • Deep understanding of platform-specific nuances in both marketplace and quick commerce ecosystems.
  • Experience in a health, wellness, or consumer nutrition brand is preferred.
  • Strong communication, analytical thinking, and cross-functional collaboration skills.
  • Location & Commitment

  • 💼 Employment Type : Full-time
  • 🏢 Work Mode : Office reporting (Punjagutta, Hyderabad)
  • ⏰ Work Hours : 9 : 30 AM to 6 : 30 PM (Mon-Fri + 1st & 3rd Saturdays)
  • At Ultimate You, we value passion and innovation and seek professionals who thrive in a dynamic, relationship-driven environment. Join our team and help shape the future of health & wellness through strategic networking and professional relationship building.

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