Talent.com
This job offer is not available in your country.
Lead - Performance Media Marketing

Lead - Performance Media Marketing

ConfidentialKolkata
13 days ago
Job description

Job Summary : Drive the performance media marketing strategy for our D2C operations across personal care brands and categories, focusing on optimizing digital advertising campaigns to achieve sales and growth objectives. The ideal candidate will also serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies / tools for all digital efforts that drive engagement and ROI.

Key Responsibilities

  • Strategy Development :
  • Develop and execute a performance media strategy for customer acquisition, retention, and revenue growth.
  • Set and monitor Kepis for digital marketing campaigns.
  • Campaign Management :
  • Plan, implement, and optimize multi-channel digital marketing campaigns (e.g., Google Ads, Facebook Ads, Instagram).
  • Manage budget allocation for optimal ROI.
  • Adjust strategies based on campaign performance analysis.
  • Analytics and Reporting :
  • Track, measure, and report on campaign performance using analytics tools.
  • Provide data-driven insights and recommendations for future marketing strategies.
  • Collaboration :
  • Lead the performance media marketing team for the Business
  • Work with the creative team on ad creatives and messaging.
  • Align marketing efforts with product launches and promotions.
  • Coordinate with external agencies and vendors.
  • Market and Competitor Analysis :
  • Conduct market research to stay updated on industry trends and competitors.
  • Identify growth opportunities and areas for improvement.

Requirements

Required Knowledge and Skills :

  • Experience :
  • 4-6 years Proven performance marketing experience, preferably in D2C companies or personal care.
  • Success in driving customer acquisition and revenue growth.
  • Technical Skills :
  • Proficiency with digital marketing platforms and tools (e.g., Google Analytics, Google Ads, Facebook Business Manager).
  • Strong analytical skills for data interpretation and decision-making.
  • Knowledge of SEO and content marketing is a plus.
  • Communication and Collaboration :
  • Excellent communication skills.
  • Team management skills.
  • Effective collaboration with cross-functional teams.
  • Strong project management skills.
  • Preferred Qualifications :
  • Experience with D2C business models and e-commerce platforms.
  • Familiarity with CRM systems and marketing automation tools.
  • Relevant digital marketing certifications.
  • Skills Required

    Social Media, Campaign Management

    Create a job alert for this search

    Performance Marketing Lead • Kolkata

    Related jobs
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    OLGA LLCKolkata, IN
    We are seeking a Performance Marketing Lead who can transform paid media investments into sustainable business outcomes.This is a leadership role for someone who can balance big-picture strategy wi...Show moreLast updated: 17 days ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    FirstClubkolkata, west bengal, in
    We’re looking for a Performance Marketing Specialist to own and scale paid marketing.Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other performance channels.Continuously ...Show moreLast updated: 19 days ago
    • Promoted
    Senior Specialist, Paid Social & Performance

    Senior Specialist, Paid Social & Performance

    Justcogobal INKolkata, IN
    You own the execution and support building the strategy for all paid social channels (Meta, Snapchat, TikTok, YouTube, Twitter). You perform in-depth / cross-functional analysis and make recommendat...Show moreLast updated: 24 days ago
    • Promoted
    Director, Paid Media & SEO

    Director, Paid Media & SEO

    Wildish & CoKolkata, IN
    You will drive our full-funnel digital strategy for both paid media and SEO with a focus on acquisition, conversion, and retention. In addition to working with internal cross-functional teams, you w...Show moreLast updated: 6 days ago
    • Promoted
    Senior Media Buyer (Digital)

    Senior Media Buyer (Digital)

    Contrapunto BBDOKolkata, IN
    Media Buyer with an Digital Advertising Agency.Major Roles & Responsibilities : .Responsible for the creation of the ad account. Responsible for the creation of the audiences .Responsible for setting ...Show moreLast updated: 8 days ago
    • Promoted
    Growth (Sales and Marketing)

    Growth (Sales and Marketing)

    Yosemite CrewKolkata, IN
    Practice Management System (PMS) designed with and for pet businesses, pet owners and developers.We're not just building software, we're building a community-powered platform that brings transparen...Show moreLast updated: 27 days ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    21 genXKolkata, India
    Paid Media Strategy & Execution - Develop, implement, and optimize paid marketing strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, and oth...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Paid Media Manager – Google Ads | TikTok | Meta

    Head of Paid Media Manager – Google Ads | TikTok | Meta

    The SecondShaadiKolkata, IN
    WPP is the world’s largest communications and marketing services group, present in over 100 countries.At WPP Media CA, we specialise in high-impact paid media campaigns, helping world-class brands ...Show moreLast updated: 6 days ago
    • Promoted
    • New!
    Senior Media Buyer

    Senior Media Buyer

    MediaMint GGCKolkata, IN
    In this role, you’ll manage meaningful budgets, test innovative strategies, and ensure campaigns deliver measurable ROI.You’ll collaborate with creative, content, and analytics teams to bring high-...Show moreLast updated: 20 hours ago
    • Promoted
    Performance Ads Specialist

    Performance Ads Specialist

    Invisible Originkolkata, west bengal, in
    Ads Specialist – Invisible Origin.At Invisible Origin, we don’t just run ads.Every campaign is a dialogue with the right audience, at the right time, in the right way. We’re not looking for someone ...Show moreLast updated: 5 days ago
    • Promoted
    Media Buyer

    Media Buyer

    Baby's Choicekolkata, west bengal, in
    Days a Week, 8 Hours per Day, Sundays Off.DRIMS ALLY is a fast-growing company specializing in .Our team focuses on driving scalable results through paid advertising across multiple platforms.Media...Show moreLast updated: 25 days ago
    • Promoted
    Performance Marketing

    Performance Marketing

    PixisKolkata, IN
    Job Designation : Performance Marketing.Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their d...Show moreLast updated: 30+ days ago
    • Promoted
    Performance Marketing - Stellar

    Performance Marketing - Stellar

    PixisKolkata, IN
    Pixis is a US based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decisionmaking seamlessly.Since its ince...Show moreLast updated: 26 days ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Bhanzukolkata, west bengal, in
    Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 8 days ago
    • Promoted
    • New!
    Performance Marketing Expert

    Performance Marketing Expert

    Raven LabsKolkata, IN
    Remote (India, Sri Lanka, or Philippines) or Hybrid (Hyderabad Office).At Raven Labs, we help organizations become truly AI-ready. From strategy to systems, we build powerful, AI-infused solutions t...Show moreLast updated: 20 hours ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Central Visionnkolkata, west bengal, in
    Create & execute a performance marketing strategy & execute the plan by understanding the markets & audience behavior of the respective geographies. Understanding budgets & ROAS to plan for the mont...Show moreLast updated: 26 days ago
    • Promoted
    Performance Marketer

    Performance Marketer

    AJS HIREUPKolkata, IN
    Performance Marketer – AJS HIREUP.Remote (India-based candidates preferred; must be available during French business hours). France faster, smarter, and more convenient than ever — from restaurants ...Show moreLast updated: 30+ days ago
    • Promoted
    B2B SaaS - Growth & SEO Marketing Lead

    B2B SaaS - Growth & SEO Marketing Lead

    Flowace.aikolkata, west bengal, in
    Growth & SEO Marketing Lead (B2B SaaS)Locat.Flowace is on a mission to help SMBs.Flowace into the go-to platform for SMBs worldwide. This isn’t a “just manage SEO” role.Rank for competitive SaaS key...Show moreLast updated: 8 days ago
    • Promoted
    Performance Marketing (Meta Ads)

    Performance Marketing (Meta Ads)

    GrowthBuddyKolkata, IN
    We are a UK-based company that matches the finest remote talent with startups based in the UK, Europe and the US.As part of this, we find and interview remote talent worldwide and introduce them to...Show moreLast updated: 17 days ago
    • Promoted
    • New!
    Performance Marketing Manager (Meta / Amazon / Google)

    Performance Marketing Manager (Meta / Amazon / Google)

    DENT | Shopify Plus Agency | CRO ExpertsKolkata, IN
    We’re hiring : Performance Marketing Manager (Meta / Google / Amazon).Nippetals — Global Women’s Innerwear |.Women’s innerwear is a high-growth, multi-billion-dollar category where comfort, tech, an...Show moreLast updated: 20 hours ago