Senior Performance Marketing Analyst
DigiChefskolkata, west bengal, in23 hours ago
Job descriptionConduct keyword research, competitor analysis, and audience targeting to optimize Monitor and analyze campaign metrics and KPIs to identify trends, insights, and Monitor and administer web analytics dashboards, reports and key reporting tools, Generate regular reports to showcase campaign performance and provide Collaborate with internal teams, including content creators and designers, to ensure Stay updated on industry trends, platform updates, and best practices to drive Conduct A / B testing and other experiments to optimize campaign elements, Provide strategic recommendations to clients based on data-driven insights and Stay informed about industry trends, competitor activities, and emerging Bachelor's degree in Marketing, Advertising, or a related field. Proven experience (2-3 years) in managing paid media campaigns across various In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Strong analytical skills with the ability to interpret complex data and provide Proficient in using analytics and reporting tools to track campaign performance (e.g., Excellent communication skills, both written and verbal, with the ability to present Ability to work independently and manage multiple campaigns simultaneously. Detail-oriented with a strong focus on accuracy and delivering high-quality work. Passion for digital marketing and eagerness to stay updated with industry trends and Agency background preferable
PRIMARY RESPONSIBILITIES :
- Develop and execute paid media campaigns across multiple digital platforms such as
Google Ads, Facebook Ads, LinkedIn Ads, etc.
campaign performance.
areas for optimization.
and point out key areas of importance in accordance with client goals.
actionable recommendations.
cohesive campaign execution.
innovation and improve campaign effectiveness.
including ad copy, landing pages, and targeting.
campaign performance analysis.
technologies to proactively identify opportunities for growth.
QUALIFICATIONS, SKILLS, EXPERIENCE :
platforms.
Ads, LinkedIn Ads, etc.
actionable insights.
Google Analytics, Data Studio, Google Sheets, etc).
findings and recommendations to clients and internal stakeholders.
best practices.
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Performance Marketing • kolkata, west bengal, in
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