Brand Director || B2C / Fintech / SaaS|| 8 - 15 years || CTC upto 50 Lakhs

We are seeking a visionary Brand Director to lead and elevate the brand across all initiatives. This role goes beyond design or communications - it requires building a cohesive brand system, ensuring every touchpoint reflects Integrity, Growth, and Excellence, and translating branding efforts into measurable business and trust outcomes.

The Brand Director will own brand strategy, creative direction, campaign storytelling, and brand health measurement while working closely with marketing, partnerships, PR, and product teams. This is a leadership role for someone who thrives at the intersection of strategy, creativity, and execution

Key Responsibilities

1. Brand Strategy & Architecture

• Define and maintain the brand architecture for the brand and sub-brands
• Establish positioning frameworks to differentiate while ensuring coherence across initiatives.
• Develop brand playbooks and guidelines for messaging, tone, and identity.

2. Creative Direction & Visual Identity

3. Integrated Campaigns & Storytelling

4. Internal Brand Culture

5. PR & Media Alignment

6. Digital Brand Experience

7. Measurement & Brand Healt h