Director - Performance Marketing & Acquisition - FinTech

Experience across Meta, Google, YouTube, LinkedIn, and programmatic channels.

• Strong understanding of attribution, retargeting, and cohort analysis.
• Proven ability to run high-volume lead-gen campaigns with ROI focus.
• Prior experience in team management and cross-functional collaboration (Marketing, Sales, Product).
• Comfort with CRMs, marketing automation tools, A / B testing frameworks, and dashboards.
• Strong written and verbal communication with ability to translate data into decisions.
• Own and scale all paid acquisition channels (Meta, Google, LinkedIn, YouTube, others).
• Drive monthly campaign planning, experimentation, creative testing, and channel expansion.
• Track and optimize the full marketing-to-empanelment funnel with the Business Acquisition team.
• Improve lead quality, ICP clarity, lead scoring, and marketing sales velocity.
• Expand offline / partner channels (referral partners, affiliates, influencers, training partners).
• Drive high-quality creative production + strong analytics and reporting.
• Manage multi-layer marketing, growth ops, and partnerships teams.
• Own budgeting, forecasting, and cost control (CPL, CAC, ROAS).
• Deliver performance impact on big strategic campaigns and experiments.

(ref : iimjobs.com)