Brand Director

We are seeking a visionary Brand Director to lead and elevate the AssetPlus brand across all initiatives, including AssetPlus Academy, Investor and Insurance Saathi. This role goes beyond design or communications - it requires building a cohesive brand system, ensuring every touchpoint reflects Integrity, Growth, and Excellence, and translating branding efforts into measurable business and trust outcomes.

The Brand Director will own brand strategy, creative direction, campaign storytelling, and brand health measurement while working closely with marketing, partnerships, PR, and product teams. This is a leadership role for someone who thrives at the intersection of strategy, creativity, and execution.

Key Responsibilities

1. Brand Strategy & Architecture

• Define and maintain the brand architecture for AssetPlus and sub-brands.
• Establish positioning frameworks to differentiate AssetPlus while ensuring coherence across initiatives.
• Develop brand playbooks and guidelines for messaging, tone, and identity.

2. Creative Direction & Visual Identity

3. Integrated Campaigns & Storytelling

4. Internal Brand Culture

5. PR & Media Alignment

6. Digital Brand Experience

7. Measurement & Brand Health

8. Support for Strategic Initiatives

Ideal Candidate Profile

Compensation :

The offered compensation package will be based on the candidate's prior experience and current Cost to Company (CTC)

Location : Chennai(Work from Office)

Why Join Us

Shape the Future of Finance : Be part of a pioneering fintech company that's redefining the industry.

Collaborate with Brilliant Minds : Work alongside a talented and passionate team.

Accelerate Your Career : Gain invaluable experience and opportunities for professional growth.

Skills Required

Brand Strategy, Creative Direction