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Head of Growth Creative

Head of Growth Creative

Thrillophilia.comHaryāna, Republic Of India, IN
22 hours ago
Job description

Before you apply — read this.

This is a performance role. You’ll be judged on ROAS, CAC, CTR, CVR and testing velocity — not on how “nice” a creative looks.

If you think in data, hooks, angles, hypotheses and experiments , keep reading.

What You’ll Own

Your north stars : ROAS, CTR, CVR, CAC, testing velocity .

You will :

  • Turn growth targets into creative hypotheses, hooks & test plans .
  • Own end-to-end performance creative production — concepts, scripts, storyboards, UGC, reels, statics, carousels, landing page assets.
  • Build & optimize funnels and LPs so ads → LP → sale is one seamless, high-converting journey.
  • Live in dashboards — scale winners, kill losers, codify learnings .
  • Run a weekly testing engine that ships new concepts without fail.
  • Lead & sharpen a small in-house + UGC / freelancer squad .

This Role Is Not for You If…

  • You’ve only done brand / awareness work.
  • Your creative defense is “it looks good”.
  • You can’t interpret performance dashboards.
  • You don’t enjoy speed, experiments or iteration.

    • You Should Have

  • 5–10 years building performance-first creatives for D2C / e-commerce / travel / fintech.
  • A portfolio that highlights impact, not aesthetics (CTR lifts, CAC drops, format wins).
  • Strong command of short-form video + UGC for Meta, YouTube, reels.
  • Comfort with funnels, pixels, attribution, experiments .
  • Ability to build creative systems — templates, asset libraries, playbooks.

    • What Success Looks Like in this role :

  • Market-wise winning playbooks (Destinations - Dubai, Bali, Europe, etc.)
  • A repeatable, fast-moving testing engine
  • Clear uplift in ROAS, CTR, CVR, CAC
  • A tight, high-output performance creative squad

    • Why Thrillophilia

    No fluff. No slow days. No “agency energy”.

    Just speed, experimentation, ownership and impact .

    If you love intensity, creativity, and chasing wins —

    welcome to Thrillophilia.

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    Head Of Growth • Haryāna, Republic Of India, IN

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