Area Sales Manager

Grade : Manager

Function : Sales

Purpose of the Role :

The Area Sales Manager is entrusted with executing the company’s business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.

Qualification & Experience

Qualification : Post Graduation in Sales & Marketing from Premier Business Schools

Prior Experience : 1-3 years in Sales & distribution roles wherein the member has managed a territory independently

Key Deliverables of the Role

Sales Strategy & Planning : Develop and implement sales strategies tailored to the region’s market dynamics, ensuring alignment with overall business objectives.

Target Achievement & Sales Initiatives : Lead the team of Territory Sales Officers / Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities.

Distribution System Development : Establish and strengthen the distribution network to ensure optimal market coverage and product availability.

Depot Supply Chain Management : Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management.

Creative Sales Planning : Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach.

Team Development & Coaching : Foster the growth and development of the sales team through regular coaching, capability building, and career progression support.

Execution of Strategic Projects : Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.

Knowledge, Skills & Competencies­

Champion Sales Processes, Enablers and Tools

Execution Excellence

Shape & Deploy Channel / GTM Strategy

Be Decisive

Influence to Drive Results

Nurture Talent

Reporting Relationships

Upwards – Cluster Head

Downwards – Territory Sales Officers & Executives

Other Functional Interfaces

Internal – Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager

External – Trade Partners