Consumer Product Insights & Innovation Strategy Manager

Job Description

The Consumer Products Insights & Innovation Strategy Manager is responsible for leading technical efforts to serve the Duracell Asia Business, its retailers and consumers. This role has significant interaction with multifunctional areas within R&D while fostering and developing retailer relationships in support of sales and business development. Part product manager, part innovation strategist, part user researcher, and always a creative integrator, they design, develop, and execute product innovations that better serve the end consumer and the business. The Consumer Products Insights & Innovation Strategy Manager will leverage the brand, performance, and quality of our products along with our market presence and technical capabilities to further strengthen Duracell's brand equity in line with the company's strategy and guidelines.

Responsibilities

• Be the voice of R&D and of the consumer towards commercial team to ensure consumer-relevant product & communication development.
• Act as a bridge between the Global Technical Organization (R&D, Manufacturing plants, Global Supply Org.) and Commercial Partners (Regional leadership, Marketing, Product Supply, Finance) and influence decisions to be in line with Global strategies.
• Critically analyze complex data and integrate a broad range of results to form robust conclusions, and anticipate issues or patterns based on limited data.
• Understand and apply battery, device, and technology trends via external market calibration.
• Develop & publish technical materials & reports to communicate and compare various product benchmarking results to the leadership team.
• Integrate a broad range of results, draw together complex data to form robust conclusions, and anticipate issues based on limited data. Link technical results to business / consumer priorities, driving overall project direction and setting up a vision for the programs.
• Compile technical data and communicate in a simple and concise manner during formal and informal communication, and 'right size' communication for the target audience.
• Develop claims substantiation strategy and materials in support of all product claims across product platforms and different media outlets. Develop technical materials to communicate new battery designs and improvements to retail customers.

Qualifications

About Us

Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell's products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a 'can do' attitude is highly valued.

Skills Required

product innovation