Manager Consumer Insights

Role & responsibilities

Role Overview

We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication

Key Responsibilities

• Consumer Strategy & Research
• Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
• Establish an always-on' consumer intelligence engine to capture evolving needs, expectations, and behaviours.
• Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
• Business Impact through Insights
• Drive research-led recommendations to improve funnel conversions , enhance profitability, and reduce lapsage across touch points.
• Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
• Brand & Communication Enablement
• Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
• Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
• Team Leadership & Stakeholder Engagement
• Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
• Build frameworks and best practices to scale the consumer insights function across the organisation.

Preferred candidate profile

Desired Skills & Experience

MBA / PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related field s.

Skills Required

Business Strategies, Segmentation, creative strategy, Brand Strategy