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Lead Corporate Brand

Lead Corporate Brand

ConfidentialBengaluru / Bangalore, India
19 days ago
Job description

About the role

Please Refer to You Are Responsible for

You will be responsible for

As part of the Corporate Brand team, you will work with a manager to serve the corporate branding and marketing communication needs of a chosen vertical, in line with the brand strategy.

  • Internal Communication : You will liaise with the teams of your vertical to understand their needs on an ongoing basis and help create and manage effective campaigns and communication collateral targeting internal stakeholders. You will also be responsible for the company intranet and work to ensure it is constantly relevant to all our stakeholders.
  • External Communication : You will work with your manager and the Head of Brand to deploy insightful, relevant campaigns, in line with the brand's vision.
  • Writing and Editing : As a Lead, you will have a large role to play in the many pieces of long-form collateral that are created - from newsletters to whitepapers to presentations and so on. You will be responsible for impeccable copy and style, in line with the Tesco global brand guidelines and style.
  • Brand Reputation Management : You will closely monitor brand alignment and governance on an ongoing basis for your respective vertical, ensuring any and all content (written, visual and spoken) is aligned to Tesco Bengaluru's global brand style and driving brand compliance across the organisation.
  • You will work with a manager and the chosen agency partner on creating impactful campaigns across different communication channels. You will manage the process, ensuring timely delivery for everything from periodical newsletters to one-off digital broadcasts to larger brand campaigns and so on.
  • Reporting and generating insights to the Head of Brand on the ongoing utilisation and bandwidth of creative resources.

You will need

  • Understanding of advertising and digital campaign strategy- Exceptional communication skill- spoken,verbal and written. Long form writing and editing ability- Analysis and Judgement, Stakeholder Management- Demonstrable expertise in Account Management, Vendor Management and -Budget Management- Effective project management skills
  • Whats in it for you

    At Tesco, we are committed to providing the best for you.

    As a result, our colleagues enjoy a unique, differentiated, market- competitive reward package, based on the current industry practices, for all the work they put into serving our customers, communities and planet a little better every day.

    Our Tesco Rewards framework consists of pillars - Fixed Pay, Incentives, and Benefits.

    Total Rewards offered at Tesco is determined by four principles - simple, fair, competitive, and sustainable.

    Salary - Your fixed pay is the guaranteed pay as per your contract of employment.

    Performance Bonus - Opportunity to earn additional compensation bonus based on performance, paid annually

    Leave & Time-off - Colleagues are entitled to 30 days of leave (18 days of Earned Leave, 12 days of Casual / Sick Leave) and 10 national and festival holidays, as per the company's policy.

    Making Retirement Tension-FreeSalary - In addition to Statutory retirement beneets, Tesco enables colleagues to participate in voluntary programmes like NPS and VPF.

    Health is Wealth - Tesco promotes programmes that support a culture of health and wellness including insurance for colleagues and their family. Our medical insurance provides coverage for dependents including parents or in-laws.

    Mental Wellbeing - We offer mental health support through self-help tools, community groups, ally networks, face-to-face counselling, and more for both colleagues and dependents.

    Financial Wellbeing - Through our financial literacy partner, we offer one-to-one financial coaching at discounted rates, as well as salary advances on earned wages upon request.

    Save As You Earn (SAYE) - Our SAYE programme allows colleagues to transition from being employees to Tesco shareholders through a structured 3-year savings plan.

    Physical Wellbeing - Our green campus promotes physical wellbeing with facilities that include a cricket pitch, football field, badminton and volleyball courts, along with indoor games, encouraging a healthier lifestyle.

    About Us

    At Tesco, inclusion is at the heart of everything we do. We believe in treating everyone fairly and with respect, valuing individuality and uniqueness to create a true sense of belonging. Diversity and inclusion are deeply embedded in our values—we treat people how they want to be treated. Our goal is for all colleagues to feel they can be themselves at work, and we are committed to helping them thrive. Across the Tesco group, we are building an inclusive workplace that actively celebrates the cultures, personalities, and preferences of our colleagues, who in turn contribute to the success of our business and reflect the diversity of the communities we serve.

    At Tesco Bengaluru, we are proud to be a Disability Confident Committed Employer, highlighting our commitment to creating a supportive environment for individuals with disabilities. We are dedicated to offering equal opportunities for all candidates and encourage applicants with disabilities to apply. Our recruitment process is fully accessible, and we are happy to provide reasonable adjustments during interviews. If you need any accommodations to participate in the recruitment process, please let us know. We are here to ensure that everyone has the chance to succeed.

    We also believe in fostering a work environment where you can excel both professionally and personally. Our hybrid model allows you to work flexibly—spend 60% of your week collaborating in person with colleagues at our office locations or local sites, and the rest of the time working remotely. We understand that everyone's life journey is unique, whether you are starting your career, pursuing passions, or navigating life changes, and we are here to support you. Flexibility is a core part of our culture, and we encourage open conversations about how we can best accommodate your needs, so talk to us throughout your application process on the support required.

    Skills Required

    Project Management, Budget Management, Account Management, Stakeholder Management, Vendor Management

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