IvyCap Ventures - Brand Lead / Strategic Brand Director

Brand Lead / Strategic Brand Director - SNITCH - Bangalore

Work from office

About The Role

We're looking for a Brand Lead who can turn Snitch from a fast-growing label into a cultural force. This person will own how Snitch feels in the minds of the customer and what real estate we take on in the minds of our customers. You'll shape the brand narrative across all touchpoints : campaigns, social, collaborations, community, and creative content. Your work won't live in presentations; it'll live in reels, comments, and conversations. This role is for someone who understands that creativity and outcomes are the same currency, that storytelling isn't fluff, it's a growth engine.

Key Responsibilities :

Build and own the Snitch narrative :

• Define and evolve Snitch's voice - bold, confident, scroll-native, and culturally sharp. Translate brand axes into real content hooks : "We sell confidence, not clothes." Turn every drop, event, or collab into a moment that reinforces what Snitch stands for

Scale creativity in-house :

Drive organic growth through storytel ling

Marry creative intuition with data :

What You'll Bring

(ref : iimjobs.com)