Brand Lead - India's Leading D2C Brand

Role - Head of Brand

Compensation : Up to 35 LPA

Role Overview

The Head of Brand will lead the integrated brand and creative function, shaping how consumers experience the brand across campaigns, content, retail, and digital touchpoints.

This role combines strategic brand leadership with hands-on execution , overseeing social media, content strategy, creative development, retail marketing, and category launches. The ideal candidate brings a balance of strategic thinking, creative sensibility, and operational excellence to ensure a consistent, contemporary, and business-driven brand narrative.

Key Responsibilities

1. Brand Strategy & Communication

• Define and evolve the brand architecture, positioning, and communication framework.
• Translate business objectives into integrated brand campaigns that drive awareness and preference.
• Partner with internal teams and agency collaborators on creative, advertising, and content initiatives.
• Lead PR and reputation management in collaboration with external partners to ensure consistent storytelling across media and thought leadership platforms.

2. Creative, Content & Social Leadership

3. Retail & Experience Marketing

4. Campaign & Launch Management

5. Digital & Website Experience

6. Consumer Insights & Brand Health

Ideal Candidate Profile

Qualification & Experience

Leadership Attributes

Why This Role

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https : / / www.winnerbrands.in / talentcommunity /

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Skills Required

Retail Marketing, creative development, influencer marketing, Consumer Insights, Brand Strategy, Analytics