Responsibilities
- Monitor market category, customer and competitor performance across key AMESA markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly / adhoc for key customers) for the categories and customers
- Leverage multiple data sources (Nielsen / IRI, Household panel data, Customer scan / loyalty data) and market / customer understanding, to support AMESA DX
- Supports in the creation and driving of winning execution strategies in-store with customers.
- Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs
- Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growth
- Able to collaborate and work with BU teams and external third party agencies to acquire information and resolve any service issues on projects
Qualifications
Bachelors' degree in Business, Marketing, Engineering : MBA a plus4yrs+ insights / analyticsPrior FMCG experienceKnowledge of Nielsen, Household Panel, dunnhumbyAdvanced Microsoft Office / PowerPoint & Excel skillsCan synthesize multiple disparate data sources into compelling growth strategies / reviewsCan easily see how insights and research learnings can improve business and frames up reporting efforts and opportunities to inform business decisionsEssential
Ability to work in diverse teamsLanguage skills English – business fluentPossess ability to analyze & benchmark competitive scenariosExcellent written and oral communication skills; consistently communicates using appropriate methods for situation and audience in clear, concise and professional mannerAbility to work collaboratively and proactively with multi-functional teamsBe flexible, organized and able to handle competing prioritiesSkills Required
nielsen, Mba, Fmcg, Marketing, Power Point, Engineering, Ms Excel