Qi Lifecare - Manager - Performance Marketing

the Role :

As the Performance Marketing Manager , you are the engine of QI Spine Clinic's patient acquisition strategy. Your mission is to rapidly scale our digital footprint and drive qualified patient leads by mastering and optimizing all online performance channels. This role demands high rigor in data analysis, unwavering hunger for campaign optimization, and deep, hands-on expertise in paid digital marketing, specifically within the healthcare or high-growth B2C / D2C space. You will be fully accountable for the planning, execution, budget management, and ROI reporting across all digital performance initiatives.

What You'll Own :

1. Paid Channel Mastery & Execution

• Own and aggressively manage large-scale performance marketing budgets across Google Ads (Search, Display, PMax), Meta (Facebook / Instagram), YouTube, and programmatic platforms to generate qualified patient leads and drive clinic visits.
• Design, launch, and manage data-driven campaigns across these channels, ensuring strict adherence to budget and optimal channel mix.

2. Optimization, ROI, and Data Rigor

3. A / B Testing and Growth Iteration

4. Creative, Content, and Conversion Alignment

5. Local Digital Footprint and Integration

What We're Looking 5-10 years of hands-on, dedicated Performance Marketing experience, with prior expertise in Google Ads, Meta Ads, and lead-gen strategies for healthcare, D2C, or tech brands.

Skills & Expertise

Leadership & Soft Skills

What You'll Get :

Let's build better spine care. www.qispine.com

(ref : iimjobs.com)