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Growth and Performance Marketing Manager

Growth and Performance Marketing Manager

RipplesIndia GroupGoregaon, MH, India
1 day ago
Job type
  • Quick Apply
Job description

Growth & Performance Marketing Manager

Location- Goregaon Mumbai (Work From Office)

We're looking for a data-driven, creative, and execution-focused Performance Marketing Manager to drive adoption, engagement, and retention across organisation digital ecosystem.

The role blends Growth Marketing, product GTM, and lifecycle management - building scalable marketing engines that connect product value to business growth.

Growth Marketing

  • Build and own the full-funnel growth strategy
  • Plan, execute & optimise campaigns across owned (email, app, WhatsApp, push) and paid (Meta, Google, X) channels.
  • Leverage martech stack (CleverTap, AppsFlyer, Netcore) for journey orchestration, segmentation, and retargeting.
  • Partner with analytics to identify growth levers, experiment rapidly, and scale high-performing journeys.
  • Drive first-trade activation and reactivation funnels using data-led targeting.

Product Marketing

  • Lead GTM for new product features and enhancements, drive product adoption.
  • Create positioning, messaging, and communication briefs aligned with client personas (traders, investors, HNIs).
  • Collaborate with Product, Design, and Compliance to deliver high-impact campaigns across digital touchpoints.
  • Manage influencer & PR collaborations to amplify new launches and feature stories.
  • Develop sales enablement content and internal training material for RMs, dealers, and front-line staff.

    • Performance Tracking & Reporting

  • Track campaign effectiveness - from impressions to activation and revenue contribution.
  • Maintain monthly dashboards mapping campaign cost, reach, conversion, and ROI.
  • Build frameworks for continuous optimisation and benchmarking against competition.

    • Key Skills & Experience

  • 5+ years of experience in growth, lifecycle, or product marketing, preferably in broking industry
  • Strong understanding of digital funnels, user journeys, campaign ideation & creation.
  • Understanding on client communication, product positioning & content.
  • Hands-on with martech tools (CleverTap, Netcore, AppsFlyer, Mixpanel, Firebase).
  • Excellent analytical ability data to decision-making mindset.
  • Strong storytelling and cross-functional communication skills.
  • Comfort with a high-paced, multi-stakeholder environment.
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    Performance Marketing Manager • Goregaon, MH, India