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Head – Sales Planning & Strategy (Linear & Digital)

Head – Sales Planning & Strategy (Linear & Digital)

Zee Entertainment Enterprises Limitedmumbai, maharashtra, in
3 days ago
Job description

Who We Are

At Zee Entertainment, we’re more than just a media company – we’re storytellers, culture shapers, and innovators at heart.

Founded in 1992 as India’s first private TV channel, Zee changed how the nation watched entertainment. Today, we’re a global content powerhouse, reaching over 1.3 billion people across 190+ countries with shows, movies, music, and digital experiences that connect deeply with diverse audiences.

Our Vision - To be the world’s leading global content technology company from India, offering entertainment that inspires, empowers, and connects people everywhere.

Our vibe - Bold ideas, creative risks, and building what’s next in entertainment. We’re on a mission to entertain, inform, and empower, driven by our values of inclusivity, innovation, and excellence. Whether it’s designing stories that inspire, creating digital-first experiences, or reimagining how India and the world engage with content – there’s always something exciting happening at Zee.

If you want to be part of a team that believes in owning your ideas, moving fast, and creating impact at scale, Zee is the place for you.

Why This Role Exists

The position will be responsible for driving revenue growth across Zee’s Linear Television and Digital businesses by architecting innovative, data-led, omni-channel sales strategies & client-specific solutions with an objective of GROWING OUR PARTNERS. The position will enable transformation in sales effectiveness, client engagement, and revenue diversification while strengthening Zee’s positioning with advertisers in an evolving ecosystem shaped by audience fragmentation, platform convergence, and ROI-driven advertiser demands.

What You’ll Do

Revenue Growth & Business Strategy

  • Drive topline revenue growth through pricing innovation, client-specific and channel-specific monetization strategies, and cross-platform product performance leverage.
  • Create differentiated revenue models and dashboards that facilitate growth, efficiency, and accountability across sales functions.
  • Partner with product and content teams to influence performance, boost Ad GRPs, and unlock new monetization streams.

Omni-Channel & GTM Transformation

  • Design and deploy integrated omni-channel client solutions across Linear TV and Digital, maximizing Zee’s ecosystem advantage.
  • Lead annual sales planning including account segmentation, target setting, coverage strategy, capacity model, territory assignment, and quota allocation.
  • Support and optimize Go-to-Market (GTM) strategy : standardize sales processes, embed productivity drivers, enable automation, and ensure adoption across teams.

    • Client & Market Leadership

  • Build and sustain strong CXO-level relationships with decision-makers at client organizations and advertising agencies across categories.
  • Build an ecosystem to understand Client’s problem & their business needs.
  • Partner with internal teams to co-create bespoke client and channel solutions, IPs, and thought-leadership programs leveraging Zee’s network strength and cultural relevance.
  • Provide market intelligence and insights on consumer behavior, brand priorities, and competitive landscapes to continuously evolve the sales strategy.

    • Trend Spotting, Pipeline & Ecosystem Development

  • Trend spotting in terms of Brands, Consumers, Viewers, Tech, Markets etc to be identified and solution modules to be developed..
  • Develop lead-generation and pipeline-building strategies by leveraging sales ecosystem partnerships, marketing activations, and data insights.
  • Harness first party and third-party data management & analytics capabilities to generate insights, uncover opportunities, and enable sharper audience targeting.
  • Ensure adoption and effective use of sales-tech platforms and software within the sales organization.

    • People & Capability Development

  • Build and mentor a high-performance, consumer-centric sales & strategy team with expertise in client engagement, consultative selling, and omni-channel solutioning.
  • Drive a culture of innovation, agility, and collaboration across Linear and Digital sales teams.
  • Partner with internal and external stakeholders to enable capability building and future-ready talent development.

    • Key Shared Accountability

  • Collaborate with internal stakeholders (product, content, marketing, research, tech) and external partners (clients, agencies, industry bodies) to drive business objectives
  • and enhance Zee’s position as the most preferred cross-platform partner for advertisers.

    • What We’re Looking For

  • 18-20 years of progressive experience in media sales, revenue strategy, analytics or business leadership with significant exposure to both TV and Digital ecosystems
  • Deep understanding of media consumption trends, audience measurement, performance marketing, and cultural context in India.
  • Strong leadership skills with the ability to inspire cross-functional collaboration

    • Perks & Benefits

  • Fast-paced, creative environment with high exposure
  • Dynamic culture that values innovation and expression
  • Opportunity to shape content that reaches millions
  • Group medical insurance (self + family)
  • Accident and life insurance coverage
  • Paid annual leave
  • Maternity & paternity leave

    • Values

  • Accountability for Results
  • Customer First
  • Humility Respect & Integrity
  • Innovate & Simplify
  • Endeavour for BHAG
  • Velocity & Agility
  • Embrace Frugality
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