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Performance Specialist

Performance Specialist

Publicis GroupeIndia
30+ days ago
Job description

Key Responsibilities :

Campaign Strategy & Execution

  • Plan, execute, and manage end-to-end paid marketing campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn.
  • Drive lead generation, app installs, or product sign-ups for BFSI products (loans, insurance, credit cards, savings accounts, etc.).
  • Collaborate with internal stakeholders and creative teams to develop compelling ad copies and landing pages.

Optimization & Analytics

  • Monitor campaign performance daily and optimize for CTR, CPC, CPL, and ROI .
  • Conduct A / B testing on creatives, audiences, and landing pages to improve conversion rates.
  • Work with analytics tools (Google Analytics, Adobe Analytics, Appsflyer, etc.) to track performance and user journeys.
  • Prepare and present performance dashboards and insights to business teams.

    • Audience & Channel Management

  • Build and manage remarketing and lookalike audiences.
  • Leverage BFSI customer data and insights for targeted segmentation and personalized campaigns.
  • Stay updated with BFSI industry trends, ad policies, and compliance guidelines.

    • Collaboration & Growth Initiatives

  • Partner with product, CRM, and martech teams to enhance lead quality and conversion funnel.
  • Support in media planning and budgeting across channels.
  • Identify new growth opportunities, partnerships, or tools that can drive marketing efficiency.

    • Key Skills & Requirements :

  • 1–5 years of hands-on experience in performance marketing (preferably BFSI / fintech / financial products).
  • Proven experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager .
  • Strong understanding of lead generation funnels, attribution models, and conversion tracking .
  • Proficiency in Google Analytics, Tag Manager , and Excel / Data Studio dashboards.
  • Working knowledge of App tracking tools (Appsflyer, Adjust, Branch) is a plus.
  • Ability to manage monthly media budgets and deliver ROI targets.
  • Analytical mindset with strong problem-solving and communication skills.
  • Knowledge of RBI / IRDAI / SEBI advertising compliance guidelines is an advantage.

    • Preferred Qualifications :

  • Bachelor’s or Master’s degree in Marketing, Business, or related field.
  • Experience with fintech, insurance tech, or NBFC brands preferred.
  • Google Ads or Meta Blueprint certification will be an added advantage.
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