Manager - Digital Marketing - SaaS

Role Overview :

We are seeking a motivated, hands-on Digital Marketing Manager with 3 to 5 years of experience to lead and execute our digital marketing strategy end to end. You will own campaign planning, execution, optimization, and reporting across performance & brand channels. This is a remote, full-time role. Experience in the HR / HR tech domain is a strong Develop, implement, and manage digital marketing campaigns (across paid / social / search / affiliate / display, etc.) to drive leads, conversions, and brand growth

• Optimize campaign performance : budget allocation, A / B testing, creatives, targeting, bid strategies, etc.
• Work on content marketing, SEO / SEM, email marketing, and marketing automation funnels
• Track, analyze, and report on KPIs (CAC, LTV, ROI, churn, etc.) and provide insights & recommendations
• Collaborate with design, content, product, and sales teams to build landing pages, ad creatives, email flows, etc.
• Manage external agencies or vendors (if any) for ad buying, creative production, etc.
• Keep up to date with digital trends, new channels, tools, and best practices
• Occasionally, support webinars, events, partnerships, influencer / affiliate campaigns

If domain experience in HR tech, leverage that to drive niche growth and messaging

Required Qualifications & Skills :

(ref : iimjobs.com)