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Product Marketing Manager - B2B SaaS
Hunarstreet Technologies Pvt LtdRemote, India3 days ago
Job type
- Remote
Job descriptionMentor and manage a high-performing team across demand gen, content, and design. Foster a collaborative, performance-driven culture. Promote Canva templates and other design tools to streamline content production. Drive multi-channel campaigns (email, social, paid, webinars, content). Optimize lead nurturing workflows and marketing automation. Manage CRM integrations to support customer engagement. Partner with Sales, Product, and Customer Success to align messaging and campaign goals. Lead initiatives to capture and showcase customer success stories. Translate technical features into compelling customer benefits across MarCom assets. Define and track KPIs across all campaigns and channels. Analyze performance data to inform strategy and improve ROI. Manage budgets and ensure efficiency across tools and platforms. 11-15 years of B2B SaaS marketing experience, including strategic GTM planning and ABM. 5+ years of people management experience with a track record of building high-performing teams. Proven success in customer marketing, lifecycle engagement, and sales enablement. Expertise in tools like HubSpot, Salesforce, Marketo, Pardot, D365, Zoho. Strong storytelling skills and experience crafting content across formats (whitepapers, decks, blogs, battle cards). Analytical mindset with experience in SEO, SEM, A / B testing, and performance optimization. Experience working with globally distributed teams and remote environments. Passion for brand building, customer success, and data-driven marketing. Experience in the wind energy, healthcare, or education sectors. Hands-on exposure to product management and roadmap planning. Familiarity with recruitment marketing and employer branding. Awards or recognition for campaign excellence or leadership.
About the Company
This organization is a top revenue intelligence platform offering 95% data accuracy and the highest number of direct dial contacts in the industry. With over 75 million verified contacts and a world-class research team, it empowers B2B teams to scale faster and smarter. The company combines automation and human verification to deliver unmatched data quality and customer service.
Shift : 2 : 30 PM - 11 : 30 PM IST (5 : 00 AM - 2 : 00 PM EST)
Reporting to : VP of Demand Generation & Revenue Strategy
A leading revenue intelligence platform is seeking a strategic and hands-on Product Marketing Manager to lead customer marketing initiatives and drive lifecycle engagement across its B2B SaaS portfolio. This role is ideal for a seasoned marketing leader with deep experience in product-led growth, sales enablement, and customer advocacy. You'll collaborate cross-functionally with Sales, Product, and Customer Success teams to elevate brand visibility, accelerate product adoption, and fuel revenue growth.
What You'll Be Doing
Strategic Leadership
- Own and evolve the marketing strategy aligned with company OKRs and revenue goals.
- Design and execute customer marketing programs (NPS, referrals, testimonials, reviews, case studies).
- Lead lifecycle campaigns to drive upsell, cross-sell, and product adoption.
Team Management
Campaign Planning & Execution
Cross-functional Collaboration
Analytics & Optimization
What We're Looking For
Bonus Points
(ref : iimjobs.com)
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Product Marketing Manager • Remote, India
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