Lead Generation Executive

About Us

Welcome to Globo Persona, where innovation meets excellence in the realm of digital marketing solutions. Our mission is to empower businesses with comprehensive strategies that drive growth, enhance online presence, and foster meaningful engagement with audiences. At Globo Persona, we pride ourselves on being highly ranked for customer satisfaction, driven by our commitment to exceeding client expectations and delivering impactful results. We believe that world-class services should be accessible to all, which is why we offer cost-effective digital marketing solutions without compromising on quality.

Key Responsibilities :

• Lead Sourcing & Prospecting :

o Research and identify potential business leads through various channels, such as online databases, social media, industry events, and cold outreach (emails, calls, LinkedIn, etc.).

o Qualify leads based on predefined criteria, ensuring they align with the company's target customer profile.

o Initiate outbound calls, emails, and social media messages to engage potential leads and introduce the company's products or services.

o Follow up with leads to build interest and schedule meetings for sales representatives or account managers.

o Maintain an organized and up-to-date database of leads and prospects using CRM tools (e.g., Salesforce, HubSpot).

o Track outreach activities, responses, and engagement to improve lead generation strategies.

o Work closely with the sales team to ensure smooth handover of qualified leads for further nurturing and closing.

o Provide the sales team with detailed information about leads and prospects to support the sales process.

o Stay informed about industry trends, market opportunities, and competitors to identify new lead generation tactics and strategies.

o Continuously refine lead generation methods to improve lead quality and conversion rates.

o Track and report on lead generation metrics (e.g., number of leads, conversion rates, outreach activity) to assess performance.

o Suggest improvements based on performance analysis and feedback.

Requirements

Skills Required

Salesforce, Market Research, CRM Tools, Prospecting, Hubspot