Growth Product Manager

About the Company

At WTSL, innovation, digital transformation, and customer-centric excellence converge. A proud part of the Welspun Group, we deliver automation, AI, ML, RPA, and business services across industries. Since our inception in 2018 with 92 employees, we’ve scaled to 500+ professionals, building a culture of inclusivity and operational excellence.

Diversity : 34% women workforce, aiming to grow to 40% with policies supporting maternity, paternity, and menstrual leave.

Culture : Wellness programs, Fam-Jam events, and a family-like environment.

Recognition : Certified Great Place to Work.

Opportunity : Work with global clients, learn continuously, and create meaningful impact.

About the Role

We are seeking a Growth Product Manager to scale subscription and online revenue, owning the end-to-end customer lifecycle through the AARRR Growth Framework : Acquisition, Activation, Retention, Revenue, and Referral. This role combines product management, lifecycle growth, and performance marketing expertise to maximize recurring revenues, conversion funnels, ARPU, and customer lifetime value (LTV).

Responsibilities

Growth & Acquisition (AARRR – Acquisition) : Design and run growth experiments across Google, LinkedIn, Meta, affiliates, and partnerships. Enhance onboarding flows to improve trial-to-paid conversions.

Retention & Engagement (AARRR – Activation + Retention) : Build lifecycle campaigns (email, in-app, push, CRM) to improve renewals and reduce churn. Use cohort analysis and behavioral data to create personalized retention journeys.

Revenue Optimization (AARRR – Revenue) : Own funnel metrics : CAC, LTV, ARPU, churn, conversion. Execute pricing experiments, feature adoption drives, and cross / up-sell strategies.

Referral Growth (AARRR – Referral) : Build referral programs to encourage customer advocacy and word-of-mouth growth. Collaborate with marketing to design campaigns that amplify organic reach.

Analytics & Insights : Leverage tools (Mixpanel, Amplitude, GA, HubSpot, Marketo) for tracking and performance. Provide data-driven insights to back growth initiatives.

Collaboration & Leadership : Align with Sales, CS, and Product teams on growth objectives. Promote a Product-Led Growth (PLG) mindset. Manage budgets and ensure ROI-positive execution.

Qualifications

7–12 years’ experience (3-5 if having hands-on execution) in Growth, Product Management, or Product Marketing (B2B SaaS, B2C subscriptions, Gaming).

Proven record of scaling subscription revenue & retention using AARRR framework.

Hands-on with lifecycle marketing, performance marketing, funnel optimization, and growth experimentation.

Strong analytical and cross-functional collaboration skills.

Ability to thrive in fast-paced, target-driven environments.

Exposure to SaaS, B2C, and gaming industry growth practices.

Required Skills

Strong skills in : Critical Thinking, Influencing, Detail Orientation, Driving Results, and Relationship Building.

Preferred Skills

Languages : English & Hindi.

Pay range and compensation package

This role is for a growth leader who lives and breathes AARRR – scaling customers from first touch to long-term advocacy.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.

Reach out to me on hari_pavan@welspun.com or LinkedIn.