PPC executive

This role is for one of the Weekday's clients

Salary range : Rs 300000 - Rs 400000 (ie INR 3-4 LPA)

Min Experience : 2 years

Location : Remote (India)

JobType : full-time

The PPC Executive will be responsible for managing daily PPC activities across platforms such as Google Ads, YouTube Ads, and Display Networks. You will handle end-to-end campaign tasks including keyword selection, ad creation, bid management, and reviewing analytics dashboards. The role requires a strong understanding of PPC tools, reporting methods, and optimization techniques. The ideal candidate is someone who is comfortable working with numbers, analyzing trends, and making data-backed decisions to improve campaign performance.

Requirements

Key Responsibilities

• Manage and execute PPC campaigns across Google Ads and other paid marketing platforms.
• Conduct keyword research and competitor analysis to identify high-performing keywords and opportunities.
• Create ad copies, set up targeting options, and configure bidding strategies.
• Monitor campaigns daily to track performance and identify areas for improvement.
• Optimize campaigns based on CTR, CPC, CPA, Quality Score, and conversion rates.
• Perform A / B testing on ads, landing pages, and targeting strategies to improve campaign outcomes.
• Track and analyze campaign results using Google Analytics and other reporting tools.
• Prepare weekly and monthly performance reports with clear insights and recommendations.
• Ensure accurate tracking through UTM parameters, tags, and conversion goals.
• Manage budgets and allocate spending effectively to achieve maximum ROI.
• Identify growth opportunities across Search, Display, and Video campaigns.
• Troubleshoot issues related to tracking, ad disapprovals, or platform errors.
• Stay updated with changes in Google Ads policies, algorithm updates, and industry trends.
• Collaborate with content, design, and marketing teams to align PPC efforts with overall strategy.

What Makes You a Great Fit