MarTech Lead - Channels, Campaigns And Analytics - Assistant Director

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Job Title : MarTech Lead – Channels, Campaigns & Analytics / Assistant Director

About the Role

EY GDS Brand, Marketing & Communications is building a modern, insight-driven marketing ecosystem that connects our brand with our audiences through data, creativity, and technology.

We are looking for a MarTech Lead who will be the strategic and operational backbone of our digital marketing ecosystem — overseeing channels, campaigns, analytics, and marketing automation platforms. This role will ensure that every message we deliver is personalized, measurable, and performance-driven , supporting our ambition to create a centralized, intelligent marketing engine at EY GDS.

The Opportunity

The MarTech Lead will manage EY GDS’s marketing technology stack, oversee campaign execution across digital channels, and build analytics frameworks that help optimize marketing performance and ROI.

You will act as the bridge between technology, data, and creativity — enabling smarter marketing through automation, insights, and seamless orchestration across owned, paid, and earned media.

Your Key Responsibilities

MarTech Strategy & Stack Management

• Own the overall MarTech architecture — CRM, automation, analytics, and campaign management platforms (, Adobe, Salesforce, Marketo, Hootsuite, HubSpot, or equivalent).
• Assess, integrate, and optimize tools that support content personalization, audience segmentation, and performance measurement.
• Collaborate with IT and global marketing teams to ensure systems are compliant, secure, and aligned with EY’s global standards.
• Identify opportunities to automate workflows, improve campaign efficiency, and enhance data-driven decision-making.

Channel & Campaign Management

Data, Analytics & Insights

Governance & Optimization

Collaboration & Leadership

Skills and Attributes for Success

To Qualify for the Role, You Must Have

What We Offer

At EY GDS, you’ll be part of a team that is reimagining how marketing and technology come together to create measurable impact. You’ll work at the center of a fast-evolving ecosystem — building connected, data-smart campaigns that deliver real business results.

Join us if you want to lead the future of marketing technology at one of the world’s most trusted brands.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.