Associate Director, Campaign and Insights

This job is with Standard Chartered Bank, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Job Summary

Looking for a self-starter individual, a person with experience in analytics preferably from Banking and financial services industry. Key competencies are a strong background in data analytics and reasoning, well conversant with campaigns and exposure in running "always on" digital campaigns. The role will have a strong focus on utilizing MarTech, performance marketing across channels to deliver desired ROI. The person should also be able to manage ambiguity with customer focus, collaborating with an aptitude to learn and improve

Key Responsibilities

Strategy

The primary focus of the role is to deliver analytics insights and optimise campaigns. The individual will be responsible for end to end analytics solution development and execution on digital marketing initiatives. Moreover, provides timely business insights and acts as a subject matter expert to design and recommend appropriate analytical solution in addressing key issues within the business.

Business

Preparation of monthly WRB analytics packs; Highlight the key trends to management

Work with cross functional teams and heads to deliver on initiatives with data led insights

Utilize MarTech platforms and tools to optimize digital marketing campaigns, customer segmentation, and targeting efforts

Utilize these insights to optimize campaigns and inform future marketing strategies

Accountable for end to end management of campaign : Designing, Execution, Tracking, Develop and agree with business on financial model for each campaign.

Effective governance on campaign and leads management enabled through regular governance forum and business performance reviews

Able to communicate findings to business stakeholders in a simplified manner

Able to prioritise and manage expectations across stakeholders

Able to coach and mentor juniors

Processes

Continuously improve the operational efficiency and effectiveness of processes

Ensure effective management of operational risks within the function and compliance with applicable internal policies, and external laws and regulations

People & Talent

Champion and act as role model of the group's values

Driving an environment of collaboration, both within WRB Banking and across the wider Group, to ensure issues are raised and blockages are resolved in a timely manner

Coach / mentor juniors on analytical reasoning and other technical skills

Risk Management

Interpret the Group's financial information, identify key issues based on this information and put in place appropriate controls and measures

Ensure data security and data sharing in secured way through SharePoint in password protected files

Governance

Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

Display exemplary conduct and live by the Group's Values and Code of Conduct.

Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Lead to achieve the outcomes set out in the Bank's Conduct Principles : [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.]

Serve as a Director of the Board

Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association (or equivalent)

Key stakeholders

Analytics and Digital sales teams

Product and Segment Teams

Distribution Teams

Marketing

Support functions including Finance, Client experience, Operations

Skills and Experience

Business Consultant / Analytics translator

Data Analysis & campaign management

Technical (SAS / Python / SQL)

Digital marketing

Communication skills

Project management

Qualifications

Education

MBA or Post Graduate degree

Training

At least 5 years of relevant experience in analytics, 2+ years in digital marketing and banking industry

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we : Do the right thing

and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

Never settle,

continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

Are better together,

we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter,

we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

Core bank funding for retirement savings, medical and life insurance,

with flexible and voluntary benefits available in some locations.

Time-off

including annual leave, parental / maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.

Flexible working

options based around home and office locations, with flexible working patterns.

Proactive wellbeing support

through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

A continuous learning culture

to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.

Being part of an inclusive and values driven organisation,

one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.