Farmer Market Developer

We’re Hiring : Farmer Market Developer!

Do you have the passion and expertise to shape the future of natural and organic produce? As a

Farmer Market Developer , you will play a pivotal role in connecting farmers with new markets, amplifying their reach, and driving sustainable agricultural practices across Tamil Nadu and beyond.

Key Responsibilities

1. Market Analysis and Research

Consumer Demand Assessment :

Conduct in-depth research to understand demand for natural and organic produce across Tamil Nadu. Analyze demographics, purchasing patterns, and consumer preferences.

Market Trends and Opportunities :

Track local and national market shifts, identify growth areas, and study competitive pricing, distribution models, and promotional strategies.

Data Collection and Analysis :

Use surveys, focus groups, and consumer feedback to gather actionable insights. Apply statistical tools to interpret data and prepare detailed reports on trends and opportunities.

2. Consumer Engagement

Customer Profiling :

Develop detailed consumer profiles, mapping motivations and barriers to purchase.

Marketing Strategies :

Design impactful campaigns across digital platforms, social media, and community outreach to educate and engage consumers on the benefits of organic living.

3. Farmer Relations and Support

Producer Engagement :

Work closely with farmers to understand capacities and challenges, providing them with insights on evolving consumer preferences.

Training and Capacity Building :

Organize workshops on quality standards, branding, and best practices to help farmers thrive in competitive markets.

4. Market Development and Expansion

Distribution Channels :

Build strong ties with retail outlets, wholesalers, specialty stores, and online platforms.

Sales Strategies :

Develop strategies to optimize reach, profitability, and logistics efficiency.

Market Entry Planning :

Design entry strategies for new markets within Tamil Nadu and nationally, while fostering partnerships with local businesses, communities, and government agencies.

5. Monitoring and Reporting

Performance Tracking :

Define KPIs, monitor sales, consumer feedback, and market penetration.

Reporting :

Deliver clear, insightful reports on developments and outcomes, recommending adaptations for continuous growth.

6. Stakeholder Collaboration

Partnership Building :

Strengthen relationships with agricultural associations, government bodies, and NGOs. Represent the organization in forums and networking events.

Advocacy :

Champion policies and initiatives that support organic farmers and sustainable practices.

What We’re Looking For

Strong analytical and market research capabilities

Proven experience in sales, marketing, or consumer engagement

Ability to collaborate with farmers, consumers, and stakeholders

Commitment to sustainability and passion for organic agriculture

Interested candidates, please forward your resume to

kavitha.a@sadhguru.org

Be part of a mission that transforms farmer livelihoods and promotes healthy, sustainable living.