Sr. Performance Marketing

Key Responsibilities :

• Campaign Setup and Management : Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram.
• Performance Optimization : Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both Google and Meta platforms.
• Reporting & Analytics : Generate insightful reports to communicate actionable campaign performance and ROI to stakeholders, using Google Ads Manager, Meta Ads Manager, and analytics tools.
• A / B Testing : Conduct A / B tests on ad copy, creatives, and landing pages to enhance campaign performance on both Google and Meta channels.
• Technical Troubleshooting : Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals across both ad platforms.
• Collaboration : Work closely with product and design teams to ensure campaign success, ensuring creative assets meet platform-specific best practices.
• Competitor Research : Periodically monitor and evaluate competitor best practices on Google and Meta platforms to stay ahead and grow market share.
• Automation : Utilize Google Scripts, Meta rules / automations, and platform tools to automate repetitive tasks and optimize campaign management.
• Industry Trends : Stay ahead in the constantly evolving digital marketing landscape with a focus on Google Ads and Meta Ads innovations and policy updates.

Ideal Candidate

Qualifications :

Skills :

Skills Required

Power Bi, Tableau, Html, Sql, Google Ads, Ppt, Javascript, Excel, Google Analytics