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Marketing Strategy Lead
Astral AdhesivesAhmedabad, Republic Of India, IN21 days ago
Job descriptionMarketing, Branding, Communications, or a related field like Product Manager, Brand Manager, etc. Prior experience in a similar role with proactive approach & team management skills. Exceptional verbal & written communication skills. High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously. Analytical and solution driven approach in favour of the business requirement Has excellent interpersonal skills and are adept at building relationships with different stakeholders. Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc. Must have exceptional presentation skills and fair experience with PPT, XLS, DOC, and a good sense of creativity outcome Must know offset, digital, and different types of media printing knowledge Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials Coordinate with vendors and various agencies for activity planning and execution of packaging, photoshoot, ad films, media planning, exhibitions, activations, etc. Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel. Strong knowledge of content development and SEM.
Key Responsibilities :
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Aligning with the business requirement and delivering marketing & communication tools through the internal team, studio, and agencies
- Creating and managing all marketing materials and collateral in line with brand direction, including ATL and BTL.
- Tracking the effectiveness of various campaigns and course corrections as required
- Managing communications spend and working with vendors and agencies to create and / or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Implementing online marketing activities including social media, SEO / SEM, demand generation, lead generation, etc.
Key Requirements
Interested Candidate can share their resume on hronboarding@astralltd.com
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Marketing Strategy Lead • Ahmedabad, Republic Of India, IN
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