Performance Marketing Specialist

Prudent Corporate Advisory Services Ltd is looking for a Paid Marketing Executive at Ahmedabad location.

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
• Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
• Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
• Implement A / B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
• Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.
• Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
• Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

If interested, Kindly share your updated CV on career@prudentcorporate.com