Activation & Brand Strategist
Cholayil Private LimitedRepublic Of India, IN1 day ago
Job descriptionStrong understanding of ATL media planning and execution Proven project management and cross-functional coordination abilities Experience in highly penetrated FMCG categories (e.G., soaps, oils, talc) Experience handling marketing budgets of ₹15 Cr+ with a focus on ROI-driven decision-making Strong business acumen with the ability to link marketing initiatives to business outcomes Exposure to Nielsen and IMRB data analysis preferred Sales background is an added advantage Excellent communication, analytical, and stakeholder management skills Drive brand activation and growth for multiple categories under the Medimix brand portfolio Deliver topline and bottom-line targets in alignment with Annual Business Plan (ABP) objectives Design and execute ATL strategies in collaboration with media partners and creative agencies Analyze Household Panel (HHP) and Retail Measurement Services (RMS) data to identify growth opportunities and category gaps Develop and implement robust SKU strategies to achieve business objectives Manage marketing budgets efficiently, ensuring optimal ROI on media and activation spends Conduct regular market visits to assess category health, consumer behavior, and new growth avenues Lead on-ground brand activations and consumer engagement programs to strengthen brand visibility and preference
Job Title / Designation : Brand Manager – Activation
Location : Thane, Mumbai
Qualification & Experience
- Education : MBA / PGDM from a Tier 1 or Tier 2 Business School
- Experience : 3–5 years of experience in brand management, marketing activation, or related FMCG roles
Key Skills & Competencies
Key Responsibilities
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Brand Strategist • Republic Of India, IN
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