Innovation & Brand Strategist
Cholayil Private LimitedRepublic Of India, IN2 days ago
Job descriptionStrong understanding of consumer insights and behavior Proven track record in New Product Development (NPD) — from ideation to execution Expertise in creative strategy, brand storytelling, and communication development across ATL, BTL, and digital platforms High level of project management and cross-functional leadership capability Proficiency in data-driven marketing decisions , leveraging tools such as Nielsen and IMRB HHP Excellent communication, presentation, and stakeholder management skills Prior experience in competitive, high-penetration FMCG categories (e.G., soaps, oils, talc) preferred Strong passion for innovation, experimentation, and trendspotting in consumer products Lead the innovation pipeline for the brand — identify and size new business opportunities aligned with consumer trends and brand strategy Manage the end-to-end NPD lifecycle : concept creation, consumer validation, formulation, packaging design, pricing strategy, and launch execution Develop and implement brand and communication strategies to drive awareness, consideration, and trial for new launches Partner with research, creative, and media agencies to develop impactful campaigns Collaborate with R&D, Packaging, Operations, and Finance teams to ensure flawless project execution Drive creative and artwork development aligned with brand guidelines Monitor brand performance metrics (RMS, HHP, brand health scores) and identify growth opportunities Conduct post-launch evaluations to derive insights and build learnings for future innovation Undertake regular market visits to stay updated on consumer trends, competition, and retail execution
Job Title : Brand Manager – Innovation
Location : Thane, Mumbai
Department : Marketing
Number of Positions : 1
Qualification & Experience
- Education : MBA / PGDM from a Tier 1 or Tier 2 Business School
- Experience : 5–6 years of relevant experience in brand management and new product development (NPD) within the FMCG sector
Key Skills & Competencies
Key Responsibilities
Ideal Candidate Profile
A strategic yet hands-on marketer who thrives on bringing innovative ideas to life. Someone with strong analytical rigor, creative acumen, and execution excellence—capable of turning consumer insights into market-winning innovations.
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Brand Strategist • Republic Of India, IN
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