Brand Activation Strategist

Job Title : Manager Consumer Activation

Purpose of the Job :

To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility :

1. Enable consumer product trial, sampling and engagement

2. Disseminate key product benefits by creating interesting activation programs

3. Bring alive the brand experience for the consumer by ensuring design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost and superior to competition.

Key Result Areas :

• Quality of implementation of consumer programs for each brand in multiple geography
• Delight the consumer at every touchpoint
• Build a network of high quality Agencies
• Implement quality and audit systems
• Cost per contact to be benchmarked to the best in the industry
• Develop & implement Measurement systems for effectiveness
• Working effectively with all partners to drive buzz, scale and smooth implementation

Key Objectives :

Quality of implementation of consumer programs

Delight the consumer at every touchpoint

Build a network of high Quality Agencies

Implement quality and audit systems

Cost per contact to be benchmarked to the best in the industry

Key Knowledge, Skills & Attitudes

Knowledge

Skills

Attitude