Brand Partnership & Activation Strategist

The Experiential Marketing Manager will be the key architect behind the in-store experience and Global Brand Partnerships. The core of this role encompasses building, maintaining and driving the Galleries Lafayette instore experiential marketing in India. This role will reflect the brand strategy and communication, awareness, footfall targets, and engagement through ongoing experiential initiatives. The ideal candidate will possess 8-10 years in the following industries- Luxury, alcohol, hospitality, retail, brand partnerships, events and activations Industries. Experience with monetized collaborations and sponsorships is a plus.

Looking at a senior candidate with a level of finesse and maturity to handle stakeholders both internal and external. Preferably male and Mumbai based. a strong understanding of luxury retail experiential marketing strategy, experiential go-to market campaigns, brand partnerships, Key-customer engagement (HNI) and event management, with a passion for luxury retail. An eye for detail will be a critical component to be successful in this role.

Experiential marketing, footfall targets and Consumer experience

• Conceptualize and execute luxury experiential marketing strategies to drive brand awareness and increase customer walk-ins at the store.
• Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
• Monitor and analyze customer traffic and engagement metrics to facilitate the development of action plans to address customer needs.
• Develop and manage a comprehensive experiential marketing calendar, including Brand partnership relations, conceptualizing and executing collaborative partnerships. The GL experiential marketing calendar includes but is not limited to creation and maintenance of experiential marketing guidelines.
• Fulfill daily, weekly, and monthly footfall targets while keeping the relevant TG in focus. Targets Vs impact reporting.
• Create and enforce brand guidelines, ensuring consistency across all experiential marketing channels and customer touchpoints at store.

Experiential Marketing Custodian across stake holders

Go to market campaigns

Event Ideation and Management

Beauty Marketing and activations

Seasonal Opportunities

Digital & Social Media Marketing

Content Creation

External and Internal stakeholder relations