EJAG Foods - Brand Manager

Location : Ahmedabad

Department : Marketing

Reports to : Managing Director / Founder

About the Company :

EJAG Foods is a fully funded food venture focused on redefining how consumers experience convenience and quality. The company is building NOOLS-a next-generation instant noodles brand developed in India for global markets. With a strong emphasis on innovation, financial discipline, and execution excellence, EJAG Foods is positioned to disrupt the noodles category with products that blend authentic flavors, superior nutrition, and world-class manufacturing standards. Backed with committed capital, the company is investing - 100 crores over the next two years to set up a state-of-the-art manufacturing facility near Ahmedabad, designed for scale, efficiency, and global competitiveness.

About the Founder and Owner :

Anuj Gupta brings a rare blend of technical expertise, global business experience, and entrepreneurial drive. He graduated from IIT Delhi in 2000, holds a Master's degree from the University of Michigan (2004), and earned his MBA from Columbia Business School in New York. His career includes leadership roles at McKinsey & Company, Anheuser-Busch, and over a decade of experience running private equity investments in California, focusing on scaling businesses. Over the past three years, Anuj has dedicated himself to developing NOOLS, leveraging his global expertise and investor mindset to create India's next iconic instant noodles brand.

Job Description :

Key Responsibilities :

• Develop and own the brand strategy for NOOLS, positioning it as an aspirational yet affordable brand for India's mass market.
• Craft communication and campaigns that resonate with rural consumers while maintaining broad national appeal.
• Design and execute rural activation programs, community engagement, and grassroots campaigns.
• Partner with sales and distribution teams to build brand pull in tier 2 / 3 towns and villages.
• Lead development of packaging, messaging, and visual identity tailored to Indian cultural sensibilities.
• Drive market research and consumer insights, especially from rural and semi-urban audiences, to refine product and communication strategy.
• Collaborate with trade marketing to ensure brand consistency across retail touchpoints.
• Monitor brand health, market share, and consumer engagement metrics, with a focus on rural penetration.
• Act as the brand storyteller, ensuring the NOOLS vision is communicated authentically across all channels.

Key Requirements :

Success Metrics :

(ref : iimjobs.com)