Digital Marketing Coordinator

Pink Shadow Media & Entertainment Pvt. Ltd. is a leading customer-centric Web Design and Marketing Agency dedicated to creating brand identities and empowering businesses globally. Offering a wide range of services including digital marketing, ATL & BTL marketing, lead generation, and video production, we ensure all services are available under one roof. Our dedicated team, in-house production facilities, and prompt response guarantee exceptional support for our clients.

• About the Role :

We are seeking a highly organized and dynamic Digital Marketing Coordinator who will act as the primary bridge between clients and our internal digital teams.

• Required Knowledge :

The ideal candidate will have a solid understanding of all aspects of digital marketing — including Social Media Marketing, SEO, Google ads, Meta Ad, Content Strategy, Creative / Design Ideas, and Web projects — and will ensure smooth communication, timely project execution, and measurable results for our clients.

• Key Responsibilities :

1. Client Coordination & Communication

Serve as the main point of contact for all client accounts assigned.

Understand client goals, campaigns, and brand requirements to brief internal teams effectively.

Maintain strong relationships with clients through timely communication, updates, and performance reviews.

Schedule and participate in client meetings, feedback sessions, and campaign reviews.

2. Campaign & Project Coordination

Coordinate with internal teams — SEO, PPC, Content, Creative, and Web — to ensure project deadlines and deliverables are met.

Create and maintain project trackers, reports, and timelines.

Support campaign planning, execution, and optimization processes.

Ensure brand consistency and adherence to marketing objectives across all channels.

3. Performance & Reporting

Monitor campaign KPIs and digital metrics with team support (Google Ads, Meta, Analytics, etc.).

Prepare and share weekly and monthly performance reports with clients.

Identify opportunities for improvement and recommend actionable insights.

4. Internal Collaboration

Facilitate smooth coordination between departments for campaign assets, approvals, and deadlines.

Support team in brainstorming sessions, marketing strategy meetings, and client pitch decks.

Maintain proper documentation and communication logs for all client accounts.

Required Skills & Qualifications :

Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field.

2–4 years of experience in digital marketing coordination, account management, or client servicing.

Strong understanding of SEO, Google Ads, Meta Ads, social media marketing, and content strategy.

Excellent communication, multitasking, and time management skills.

Proficiency in tools such as Google Workspace, Excel, Google Analytics, and Meta Business Suite.

Positive attitude, ownership mindset, and ability to work in a fast-paced creative environment.

Preferred Attributes :

Prior agency experience will be an advantage.

Client-facing confidence and strong follow-up skills.

Ability to translate client briefs into actionable digital plans for internal teams.

• Salary : As per industry standard
• Experience : 2-4 Years
• Job Location : Bardhaman (On Site)

Email resume at hr@pinkshadowmedia.com or Whatsapp at 7601945505